# All-Hours Pizza Boxes Pizza Time's Playful Boxes Promote Its 24-Hour Restaurant By Laura McQuarrie | Published 2020-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-time References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/08/round-clock-pizza-box.html) [Pizza Time](https://www.trendhunter.com/trends/pop-up-pizza-hut), a [24-hour pizza restaurant](https://www.trendhunter.com/trends/mcdonalds-night-posters) in Toronto, created a [minimalist pizza box design](https://www.trendhunter.com/trends/dominos-brand-refresh) that helps to promote its all-hours offerings with a focus on the off-hours. The pizza boxes target loyal consumers who order at regular orders, so that someone who orders a pizza at 1PM will see messaging that supports ordering a pizza at 1AM. In all, 12 unique pizza box designs were created, each of which coordinated with a different delivery hour and its counterpart during off-hours. On the pizza box for 8PM, the box plants the idea of ordering an 8AM pizza for breakfast. The playful pizza boxes feature minimal graphics and text yet offer a convincing argument for having pizza at any time of the day. Image Credit: Pizza Time ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Minimalist Packaging:** Using minimalist packaging designs can help promote a brand's offerings and target specific consumer behaviors. - **Time-specific Marketing:** Implementing time-specific marketing strategies can encourage consumers to engage with a brand during off-peak hours or unconventional times. - **Creative Brand Messaging:** Using creative and playful messaging on packaging can effectively promote a brand's products and influence consumer behavior. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can incorporate minimalistic packaging to create an impactful brand image and cater to specific consumer preferences. - **Restaurant and Delivery Services:** Restaurants and delivery services can utilize time-specific marketing techniques to boost sales during off-peak hours and increase customer engagement. - **Marketing and Advertising:** Marketing and advertising agencies can assist brands in crafting creative brand messaging strategies that resonate with target audiences and drive consumer action. ## Related on Trend Hunter - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Lockable Pizza Boxes](https://www.trendhunter.com/trends/lockable-pizza-boxes.md) - [High-Quality Pizza Packaging](https://www.trendhunter.com/trends/printed-pizza-boxes.md) - [Pop-Up Pizza Box Tables](https://www.trendhunter.com/trends/moving-box-table.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md)