# Life-Size Pizza Tables IKEA's SÄVA Table is Based on The Tiny Table That Comes in a Pizza Box By Laura McQuarrie | Published 2020-03-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-table References: [thedieline](https://thedieline.com/blog/2020/3/10/finally-ikea-made-a-pizza-table-with-pizza-hut-obviously) & [ikea](https://www.ikea.com/ca/en/cat/dining-tables-21825/) [IKEA](https://www.trendhunter.com/trends/ikea-australia-1) collaborated with [Pizza Hut](https://www.trendhunter.com/trends/the-moving-box-table) to create a full-size pizza table that mimics the small piece of plastic that comes inside a pizza box. Hong Kong's Pizza Hut and IKEA teamed up to create the SÄVA table and a special edition pizza to go along with it featuring IKEA’s Swedish meatballs. The playful collaboration introduces the SÄVA in a pizza box that shares step-by-step instructions on how to assemble the three-legged white table and how to order the limited-edition pizza. Once constructed, the pizza table provides the perfect amount of space to place a box of pizza. The unexpected collaboration is bound to warm the hearts of pizza lovers who grew up playing with the plastic pizza table and using it as a tiny piece of furniture for their toys. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Playful Collaborations:** Opportunity for brands to collaborate in unexpected, playful ways to create unique products - **Nostalgic Design:** Create products that tap into consumers' nostalgia for simpler, childhood memories - **Functional Novelty:** Incorporate novelty designs into functional products to offer consumers a fun, yet useful, experience ### Where This Applies - **Furniture:** Innovative furniture companies can collaborate with popular food brands to create unique, limited-edition pieces - **Food:** Food companies can partner with furniture designers to offer unique dining experiences that incorporate creative designs - **Toys and Games:** Toy and game makers can create products inspired by nostalgic designs from popular food and furniture brands ## Related on Trend Hunter - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md) - [Puzzling Removable Tray Tables](https://www.trendhunter.com/trends/conceptual-puzzle-table.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Playing Cards-Inspired Tables](https://www.trendhunter.com/trends/hito-table.md) - [Modular Flat-Pack Side Tables](https://www.trendhunter.com/trends/flatpack-side-table.md) - [Modern Customizable Table Designs](https://www.trendhunter.com/trends/customizable-table-design.md)