# Pizza-Themed Spas Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience By Laura McQuarrie | Published 2024-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-spa References: [marketing-beat](https://www.marketing-beat.co.uk/2024/11/22/dominos-pizza-spa-channel-4/) & [channel4](https://www.channel4.com/press/news/garlic-and-herb-ice-dips-pepperoni-facials-channel-4-and-dominos-pizza-encourage)  Around the world, food-themed spa treatments indulge the senses with everything from wine baths and seaweed wraps to decadent chocolate masks, inspiring [Domino’s Pizza](https://www.trendhunter.com/trends/dominos-pizza-2) to dream up a playful, just-for-fun pizza spa experience centered around its signature product. In collaboration with Channel 4, [Domino's Pizza](https://www.trendhunter.com/trends/emergency-pizza) shared a branded content piece depicting a couple visiting the first-of-its-kind pizza spa and receiving tomato and pepperoni facials, Garlic and Herb ice dips, and pizza vastas. A behind-the-scenes look at their visit to Dough & Glow is now available on Channel 4’s YouTube, Facebook, [Instagram](https://www.trendhunter.com/trends/national-pepperoni-pizza-day), and TikTok platforms. This latest project from Channel 4 and Domino’s follows the award-winning branded content piece, This Man Pays To Be Treated Like a Pizza, which has amassed over eight million views to date. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 67% | Activity: 75% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Food-themed Spa Treatments:** Integrating popular food items into spa services creates unique and memorable experiences that differentiate from traditional offerings. - **Branded Content Experiences:** Engaging branded content that merges entertainment with products captures audience interest and boosts brand visibility. - **Social Media-driven Campaigns:** Innovative spa treatments highlighted through popular social platforms can rapidly spread and gain traction among diverse audiences. ### Who This Affects Most - **Wellness and Spa Industry:** Introducing quirky and themed spa treatments caters to a growing market seeking novel wellness experiences. - **Food and Beverage Industry:** Cross-industry collaborations open new avenues for food brands to reach lifestyle-conscious consumers. - **Digital Marketing and Content Creation:** The use of engaging, shareable content showcases brand creativity and enhances online presence across multiple platforms. ## Related on Trend Hunter - [Pepperoni-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-passion.md) - [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Youth-Focused Pizza Launches](https://www.trendhunter.com/trends/dominos-pizza-2.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Cheese-Themed Luxury Spas](https://www.trendhunter.com/trends/wedgewater-spa.md) - [Martini-Themed Spa Experiences](https://www.trendhunter.com/trends/porn-spa-martini-experience.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Pizza-Inspired Artworks](https://www.trendhunter.com/trends/national-pepperoni-pizza-day.md)