# Pizza-Embedded Skateboards &pizza Created the Ultimate Pizza Skateboard with a Real Pizza Inside By Laura McQuarrie | Published 2019-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-skateboard References: [foodandwine](https://www.foodandwine.com/news/pizza-skateboard) & [instagram](https://www.instagram.com/p/B2MI6puHni_/?utm_source=ig_embed) The &pizza chain based out of Washington D.C. created a unique pizza skateboard that sets itself from other popular styles that simply depict an image of the popular dish. The unconventional and one-of-a-kind [Pizza Deck](https://www.trendhunter.com/trends/pizza-charcuterie) was created as part of a collaboration with [MSCHF Internet Studios](https://www.trendhunter.com/trends/microscopic-handbag) and features a real pizza encased in resin. According to &pizza founder and CEO Michael Lastoria, the idea for the pizza skateboard was all about creating a reinvented experience, "one where pizza is the focal point but serves as more—as a vehicle for connecting people who think differently." The Pizza Deck is being given away by the chain on [Instagram](https://www.trendhunter.com/trends/superette-and-maker-pizza) and all it is asking fans to do is follow the account and tag three friends. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Pizza-embedded Skateboards:** The trend of embedding unconventional elements into skateboards, like pizza encased in resin, creates unique and eye-catching designs. - **Collaborative Marketing Campaigns:** Partnerships between brands, such as the collaboration between &pizza, MSCHF Internet Studios, and Instagram, create buzz and engage fans in innovative ways. - **Food-themed Fashion and Accessories:** The fusion of food and fashion in products like pizza skateboards showcases the demand for novelty and eccentricity in consumer goods. ### Who This Affects Most - **Restaurant and Fast Food Chains:** Restaurants can explore creative collaborations and limited-edition merchandise, like pizza skateboards, to expand their brand reach and engage customers. - **Skateboarding and Action Sports:** Skateboarding brands can capitalize on the trend of incorporating unconventional elements into their products, like embedding food, to create unique and collectible skateboards. - **Social Media and Influencer Marketing:** Companies can leverage social media platforms like Instagram to launch engaging marketing campaigns, such as giving away pizza skateboards, to reach a wider audience and increase brand awareness. ## Related on Trend Hunter - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [80s-Style Sci-Fi Pizzas](https://www.trendhunter.com/trends/surfer-boy-pizzas.md) - [Pizza-Themed Gift Catalogs](https://www.trendhunter.com/trends/2021-holiday-wish-list.md) - [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md) - [All-Natural Pizza Vodkas](https://www.trendhunter.com/trends/pizza-vodka.md) - [Pizza Charcuterie Boards](https://www.trendhunter.com/trends/pizza-charcuterie.md) - [4/20-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-2.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Cannabis-Branded Pizza Campaigns](https://www.trendhunter.com/trends/superette-and-maker-pizza.md)