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# Humorous Miniature Patio Sets
Boston Pizza & john st. Equip the Pizza Saver with Matching Stools

By Kalin Ned | Published 2018-07-25 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-saver
References: [bostonpizza](http://www.bostonpizza.com/en/index.html) & [johnst](http://www.johnst.com)

The dream has come true and the pizza saver has finally been made into a furniture set. [Boston Pizza](https://www.trendhunter.com/trends/patio-behavior-badges) partners up with creative agency john st. for a [marketing campaign](https://www.trendhunter.com/trends/frozen-pizza-publicist) that celebrates the upcoming patio season. The initative is incredibly endearing and builds on a fantasy that every single person has had when opening an ordered box of pizza.

The humorous and relatable campaign is set to run for a limited time and on take-out orders from select Boston Pizza locations. The pizza saver 'tables' are turned into a playful [miniature patio set](https://www.trendhunter.com/trends/home-decoors) that is sure to delight the consumer. The accompanying tiny chairs are 3D-printed with food-safe materials and are actually scaled-down replicas of patio chairs, which brings a note of authenticity to the quirky initative.

Photo Credits (with permission): Gas Company

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 98% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Miniature Furniture Sets:** Disruptive innovation opportunity: Creating and marketing miniature furniture sets for various purposes, such as promotional campaigns or collectibles.
- **Humorous Marketing Campaigns:** Disruptive innovation opportunity: Developing creative and relatable marketing campaigns that capture consumers' attention and generate brand engagement.
- **3D Printing in Food Industry:** Disruptive innovation opportunity: Utilizing 3D printing technology to create food-safe products and customized replicas for various culinary applications.

### Where This Applies

- **Food and Beverage:** Disruptive innovation opportunity: Leveraging unique marketing strategies involving food products to enhance brand recognition and customer experience.
- **Furniture and Home Decor:** Disruptive innovation opportunity: Exploring the market potential of miniature furniture sets as collectibles or novelty items, catering to niche consumer interests.
- **3D Printing:** Disruptive innovation opportunity: Revolutionizing the food industry by introducing 3D printing technology to create customized and safe food-related products.

## Related on Trend Hunter

- [Patio Behavior Badges](https://www.trendhunter.com/trends/patio-behavior-badges.md)
- [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md)
- [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md)
- [Pizza-Themed Gift Catalogs](https://www.trendhunter.com/trends/2021-holiday-wish-list.md)
- [Pop-Up Pizza Box Tables](https://www.trendhunter.com/trends/moving-box-table.md)
- [Cheeky Custom Rage Rooms](https://www.trendhunter.com/trends/custom-rage-room.md)
- [Cheekily Branded Room Sprays](https://www.trendhunter.com/trends/champion-room-spray.md)
- [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md)
- [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md)
