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# Sultry Rodent Costumes
This Seductive Rat Costume Celebrates the Pizza Rat

By M | Published 2015-10-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-rat
References: [yandy](http://www.yandy.com/Pizza-Rat-Costume.php) & [yandy](http://www.yandy.com/Pizza-Rat-Costume.php)

This seductive rodent costume celebrates a humorous pop culture video that features the Pizza Rat, a rat that was captured on tape stealing a slice of pizza several times the size of its body. This costume by Halloween retailer Yandy put together this [seductive costume](https://www.trendhunter.com/trends/aldi-and-elladoesfx) that pays tribute to the video clip and its pizza-hungry character.

The Sexy Pizza Rat Costume features a super short grey valour dress complete with a white chest and matching hood with two small mice ears. Along the hips of the dress are two fabric [pepperoni pizza slices](https://www.trendhunter.com/trends/pizza-hut-taiwan-1) sewn on. The costume also comes with a matching long grey valour tail that hangs from the back of the costume. This would be a great costume for anyone looking to be a [pop culture reference for Halloween](https://www.trendhunter.com/trends/spirit-halloween-chipotle).

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 97% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What Makes This Trend Stand Out

- **Pop Culture Costumes:** The rise of pop culture-themed costumes provides opportunities for retailers to create innovative, trendy and unique attire to sell during Halloween.
- **Animal-themed Costumes:** The increased popularity of animal-themed costumes indicates an opportunity for retailers to create more exotic and imaginative animal costumes beyond traditional Halloween animals such as bats and cats.
- **Seductive Halloween Costumes:** The popularity of seductive Halloween costumes suggests there is an opportunity for retailers to innovate in creating more unique, imaginative and non-stereotypical forms of attractive Halloween attire.

### Sectors Adopting This

- **Halloween Retailers:** Halloween retailers have an opportunity to harness the popularity of viral and pop-culture trends to create unique costumes that bring in wider markets and boost sales.
- **Costume Designers:** For costume designers, the trend of animal costumes presents an opportunity to create new designs and characters for people to dress up as during Halloween or themed events.
- **Marketing and Ad Agencies:** Marketing and Ad agencies could harness the trend of seductive Halloween costumes to create creative advertising campaigns for retailers, which would ultimately increase product sales.

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