# Regal Pizza Dance Dresses The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest By Michael Hines | Published 2017-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-prom-dress References: [bustle](https://www.bustle.com/p/this-pizza-prom-dress-is-a-foodies-dream-come-true-video-52858) & [instagram](https://www.instagram.com/avantgeek/) Artist Olivia Mears is the genius behind the creation of this pizza prom dress. Mears is no stranger to combining food and fashion, having made a [Taco Belle](https://www.trendhunter.com/trends/italian-taco) gown ([Taco Bell](https://www.trendhunter.com/trends/cheesy-enchilada-dipping-taco) plus "Beauty and the Beast") a few years ago. Mears' latest foodie dress features all the toppings you'd expect to see on a pizza, and even looks like the real deal when the wearer lays down. Unlike the taco dress, the pizza prom dress was created to win a contest. The artist used the dress as her entry into Domino's "Piece of the Pie" contest. Part of the contest tasked Twitter and [Instagram](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa) users with posting a photo with #PieceofthePieContest. There will be 50 winners of the contest, and each one will get a check for $10,000. If Mears ends up winning, the two weeks she spent on the pizza prom dress and accompanying pizza box throne will have been well worth her time. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Food-fashion Fusion:** The combination of food and fashion represents a disruptive innovation opportunity for creative entrepreneurs to explore new forms of dressing, art and design. - **Social Media-driven Promotions:** The Domino's 'Piece of the Pie' contest presents a disruptive innovation opportunity for brands to leverage social media to create viral and engaging promotions. - **Novelty Costumes:** The creation of quirky novelty costumes such as pizza prom dresses presents a disruptive innovation opportunity for costume and fashion designers to tap into popular culture and create memorable and playful costumes. ### Sectors Adopting This - **Fashion Design and Retail:** The food-fashion fusion trend presents a disruptive innovation opportunity for fashion designers and retailers to explore unconventional materials, styles and designs inspired by food and other cultural elements. - **Social Media Marketing:** The social media-driven promotions trend presents a disruptive innovation opportunity for marketers and advertisers to leverage social media platforms to create high-engagement and viral campaigns. - **Costume Design and Production:** The novelty costumes trend presents a disruptive innovation opportunity for costume designers and production companies to create unique and memorable costumes for parties, events, and entertainment industries. ## Related on Trend Hunter - [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md) - [Pizza Jewelry Collabs](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa.md) - [Pizza-Inspired Artworks](https://www.trendhunter.com/trends/national-pepperoni-pizza-day.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Pizza Brand Fashion Collections](https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection.md) - [Soda-Infused Pizzas](https://www.trendhunter.com/trends/pepsironi-pizza.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Youth-Focused Pizza Launches](https://www.trendhunter.com/trends/dominos-pizza-2.md) - [Fusion Pizza Pastas](https://www.trendhunter.com/trends/pizza-pastas.md)