# In-Store Pizza Pick-Up Stations Little Caesars' Pizza Portal is a Place to Grab Mobile Orders By Laura McQuarrie | Published 2017-08-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-portal References: [littlecaesars](https://littlecaesars.com/Contact-Us/For-the-Media/Pizza-Portal) & [littlecaesars](https://littlecaesars.com/en-us/) [Little Caesars](https://www.trendhunter.com/trends/crazy-puffs) is now introducing an innovative new service called RESERVE-N-READY and a device called the Pizza Portal, which is said to be the "first heated, self-service [mobile order pick-up station](https://www.trendhunter.com/trends/pickpad) in the quick service restaurant industry." After placing a mobile order and paying via the Little Caesars mobile app, consumers will receive a notification when their pizza is ready for pick-up. Rather than joining the line in-store, customers may visit the Pizza Portal and input their three-digit pin or scan a QR code to access their order. While there are plenty of in-store stations now being experimented with for the delivery and pick-up of online goods, Little Caesars is setting a new precedent for the restaurant industry with the introduction of its Pizza Portals in select locations. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Self-service Mobile Order Pick-up:** Disruptive innovation opportunity: Implement self-service pick-up stations in other industries, such as retail or coffee shops, to enhance customer convenience and reduce wait times. - **Mobile App Notifications:** Disruptive innovation opportunity: Utilize mobile app notifications in various industries, such as grocery stores or pharmacies, to inform customers when their orders are ready for pick-up. - **QR Code Scanning:** Disruptive innovation opportunity: Incorporate QR code scanning technology into other industries, such as fast food or movie theaters, to streamline the order pick-up process and improve efficiency. ### Where This Applies - **Quick Service Restaurants:** Disruptive innovation opportunity: Introduce heated, self-service pick-up stations in other quick service restaurants to revolutionize the way customers pick up their orders. - **Retail:** Disruptive innovation opportunity: Implement self-service pick-up stations in retail stores to provide customers with a convenient and efficient way to collect their online purchases. - **Coffee Shops:** Disruptive innovation opportunity: Introduce self-service pick-up stations in coffee shops to minimize waiting times for customers who order their drinks through mobile apps. ## Related on Trend Hunter - [Automated Pizza Partnerships](https://www.trendhunter.com/trends/piestro-pod.md) - [Speedy QSR Pizza Drive-Thrus](https://www.trendhunter.com/trends/the-hut-lane.md) - [Automated Fresh Pizza Kiosks](https://www.trendhunter.com/trends/fresh-pizza-kiosk.md) - [QSR-Operated Pizza Drive-Thrus](https://www.trendhunter.com/trends/pizza-hut-5.md) - [Robotic Pizza Shops](https://www.trendhunter.com/trends/robotic-pizza-shop.md) - [Branded Automated Pizza Kiosks](https://www.trendhunter.com/trends/digiorno-pizza-vending-machine.md) - [Puff Pastry Pizza Snacks](https://www.trendhunter.com/trends/crazy-puffs.md) - [No-Address Delivery Services](https://www.trendhunter.com/trends/pinpoint-delivery.md) - [Robot-Operated Pizza Restaurants](https://www.trendhunter.com/trends/fully-autonomous-restaurant.md)