# Virtual Pizza Parties Virgin Media Connected Two Pizza Pop-Ups So People Could Share Meals By Laura McQuarrie | Published 2021-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-pop-up References: [campaignlive](https://www.campaignlive.co.uk/article/virgin-media-uses-holograms-virtual-pizza-party/1712926) Forced to spend time apart from loved ones, people are craving life's simple joys, like sharing a meal in good company and [Virgin Media](https://www.trendhunter.com/trends/not-a-sock-shop) is acknowledging this with its unique pizza pop-ups. To emphasize the importance of connectedness, Virgin Media linked up a pair of pizza pop-ups 400 miles apart and gave people the chance to [share a meal](https://www.trendhunter.com/trends/friends-only) with someone special from afar. Powered by hologram technology, the experience lets pizza lovers sit at the "same" table to enjoy a real slice. The experience involves a life-sized, 3D, 4K display so that diners can interact in real-time with one another. The Two Hearts Pizzaria was open for just two short days in South Bank, London and Castle Street, Edinburgh. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Remote Dining:** There is a growing demand for experiences that allow people to connect and share meals with loved ones who are physically distant. - **Hologram Technology:** The use of hologram technology to simulate face-to-face interactions creates opportunities for immersive dining experiences and remote work collaboration. - **Virtual Events:** Virtual events that incorporate interactive technology, like 3D displays or augmented reality, offer a disruptive innovation to traditional event planning and execution. ### Where This Applies - **Food and Beverage:** Restaurants and foodservice companies can explore remote dining experiences that use hologram technology to create immersive and interactive customer experiences. - **Technology:** Hologram technology companies can create new market opportunities by partnering with event planners and/or service providers to create remote, immersive experiences. - **Event Planning:** Event planners can look to incorporate virtual/hologram experiences for remote attendees at events and/or partner with companies expediting in the emerging space. ## Related on Trend Hunter - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Mini Pizza Pop-Up Venues](https://www.trendhunter.com/trends/pizza-hut-4.md) - [AI-Generated Pizzerias](https://www.trendhunter.com/trends/pepperoni-hug-spot.md) - [Virtual Pizza Restaurants](https://www.trendhunter.com/trends/pizza-piatta.md) - [Meal Kit Installations](https://www.trendhunter.com/trends/giant-delivery-box.md) - [Singles Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-promotion.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md)