# Dual Personality Campaigns The Pizza Planet Ads Show Two Sides to Each Slice By Meghan Young | Published 2011-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-planet References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/pizza-planet-roman-classic-tropical-mediterranean-green-hot-merro-macho-fisherman-california-meat/) & [just-eat](http://www.just-eat.ca/restaurants-planet-pizza-toronto) One of the biggest problems many people face in today's day and age is the bombardment of too much choice, so small things like [Pizza Planet's](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza) option of having two flavors on one pizza goes a long way. The Pizza Planet ad campaign addresses the need to help people in the decision-making process, giving more options while not overwhelming them with choices. Conceived and executed by Bolivia-based ad agency NexusBBDO, the Pizza Planet ad campaign is hilariously creative. With a focus on [dual personalities](https://www.trendhunter.com/trends/pepsi-the-choice), this campaign not only addresses the idea of too much choice, but also hones in on the fact that there are more sides to a person than first impressions may concede. Not to mention that people's wants tend to change from day to day. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Dual Personality Campaigns:** Disruptive innovation opportunity: Create ad campaigns that address decision-making process by offering more options without overwhelming consumers. - **Two Flavors on One Pizza:** Disruptive innovation opportunity: Develop food products that incorporate multiple flavors in one, satisfying the need for variety without overwhelming consumers with choices. - **Addressing the Overabundance of Choice:** Disruptive innovation opportunity: Create tools or services that assist consumers in making decisions when faced with too many options, making the process less overwhelming. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Leverage dual personality campaigns to capture consumers' attention and differentiate brands in the advertising industry. - **Food and Beverage:** Disruptive innovation opportunity: Explore the concept of offering multiple flavors in a single food product to cater to consumers' desire for variety in the food and beverage industry. - **Decision-making Tools:** Disruptive innovation opportunity: Develop tools or services that help consumers make decisions when faced with an overwhelming number of choices in various industries. ## Related on Trend Hunter - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Indulgent Korean Pizzas](https://www.trendhunter.com/trends/special-quattro.md) - [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md)