# Timely Delivery-Centric Billboards Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT By Kanesa D | Published 2025-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-pizza-4 References: [pizzapizza](http://pizzapizza.ca)  Toronto residents near Eglinton Station may have spotted a [bold new billboard](https://www.trendhunter.com/trends/pastry-toastie-billboard) on the side of a truck proclaiming: “They should have ordered the LRT from us – on time or it’s free.” With the Eglinton LRT dominating local headlines after 15 years of construction and no confirmed opening date, [Pizza Pizza](https://www.trendhunter.com/trends/small-cheese-pizza) recently seized the opportunity to spotlight its well-known [on-time delivery guarantee](https://www.trendhunter.com/trends/the-hut-lane): pizzas arrive hot and fresh in 40 minutes, or they’re free. The clever campaign transforms a city-wide frustration into a humorous, attention-grabbing moment, reinforcing Pizza Pizza’s reputation for reliability. To amplify the stunt, the brand collaborated with comedian Jacob Bashlin, known for his viral quinceañera-themed celebration marking the LRT’s prolonged construction, capturing the playful activation on video for social media. By linking its dependable service to a local issue, Pizza Pizza created a memorable, shareable moment that both entertains and reminds customers why timely delivery matters. Image Credit: Pizza Pizza ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 79% | Activity: 84% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Humor-infused Advertising:** Integrating humor into advertising strategies attracts attention and enhances brand recall by creating a strong emotional connection with the audience. - **Local Problem Leveraging:** Brands exploiting local frustrations or issues can become more relatable and foster community engagement by positioning themselves as part of the solution. - **Viral Social Media Campaigns:** Crafting campaigns that resonate with viral content creators enables brands to extend their reach and amplify messages across digital platforms. ### Sectors Adopting This - **Outdoor Advertising:** Mobile billboards incorporated on delivery vehicles offer businesses a dynamic platform for engaging local audiences in high-traffic areas. - **Quick-service Restaurants:** Leveraging time-sensitive promotions allows quick-service restaurants to strengthen their competitive edge in delivering fast and dependable service. - **Content Creation and Social Media:** Collaborating with content creators to capture campaigns can boost visibility and enhance brand storytelling through diverse digital channels. ## Related on Trend Hunter - [Soft Serve Dispenser Billboards](https://www.trendhunter.com/trends/soft-serve-dispensing-billboard.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md) - [Digital Sticky Reminders](https://www.trendhunter.com/trends/friendlystack-reminder.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md)