# Virtual Pizza Restaurants Pizza Piatta Makes Modern Italian Flatbread Pizza Fresh & Convenient By Laura McQuarrie | Published 2023-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-piatta References: [restaurantmagazine](https://www.restaurantmagazine.com/pizza-guys-unveils-new-virtual-brand-pizza-piatta/) & [pizzapiatta](https://pizzapiatta.com/)  Sacramento-based pizza franchise Pizza Guys is responding to the demand for takeout and delivery by making space for virtual brands like [Calzone life](https://www.trendhunter.com/trends/cheesy-calzone-papa-bites) and [Pizza Piatta](https://www.trendhunter.com/trends/pizza-guys-fan-favorites) within its kitchens. After seeing the success of its Calzone Life brand, Pizza Guys set out to offer a new option for customers craving modern Italian flatbread pizzas. Made with fresh ingredients, Pizza Piatta's menu caters to consumers from lunchtime until late at night. Virtual [restaurants](https://www.trendhunter.com/trends/forever-pie) are growing in popularity and for good reason, since they offer up advantages for restaurants and customers alike. While restaurants have the potential to save money and offer an expanded menu without the need for a larger kitchen or more staff, customers choose virtual restaurants when they're hungry for more food options and convenience. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 39% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Virtual Restaurants:** Creating virtual restaurants within existing kitchens can lead to expanded menu offerings without requiring more resources. - **Modern Flatbread Pizzas:** Offering unique takes on traditional pizza options can differentiate a brand in a crowded market. - **Demand for Takeout and Delivery:** As more consumers opt for the convenience of takeout and delivery, virtual restaurant options can help meet this demand. ### Where This Applies - **Food Service Industry:** Virtual restaurants can offer new revenue streams and expanded menu options for established restaurant brands. - **Technology Industry:** The use of technology to promote and streamline virtual restaurant operations offers opportunities for innovation and disruption. - **Delivery Industry:** An increase in demand for takeout and delivery presents opportunities for delivery platforms to partner with virtual restaurant brands. ## Related on Trend Hunter - [Virtual Dining Brand Collaborations](https://www.trendhunter.com/trends/man-vs-fries.md) - [Automated Pizza Partnerships](https://www.trendhunter.com/trends/piestro-pod.md) - [Italian Deli-Inspired Pizzas](https://www.trendhunter.com/trends/tripleroni-pizza.md) - [Customer-Driven Pizza Menus](https://www.trendhunter.com/trends/pizza-guys-fan-favorites.md) - [Dedicated Pizza Brands](https://www.trendhunter.com/trends/the-mean-tomato.md) - [Revamped Pizzeria Menus](https://www.trendhunter.com/trends/pieology-pizzeria.md) - [To-Go Pizzeria Concepts](https://www.trendhunter.com/trends/peter-piper-express.md) - [Pizza Chain Evolution Strategies](https://www.trendhunter.com/trends/donatos-pizza.md) - [Extra-Thin Pizza Menus](https://www.trendhunter.com/trends/gourmet-thin-pizzas.md)