# Pizza-Ordering Parkas The 'Pizza Parka' Spotlights Innovations in Pizza Hut's New Delivery Pouch By Laura McQuarrie | Published 2017-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-parka References: [prnewswire](http://www.prnewswire.com/news-releases/pizza-hut-cracks-the-code-with-new-system-that-will-deliver-pizzas-up-to-15-degrees-hotter-300533671.html) & [pizzahut](http://www.pizzahut.com/) To show off the impressive new features of its all-new oven hot delivery system, [Pizza Hut](https://www.trendhunter.com/trends/pizza-wrmr) released the limited-edition Pizza Parka, which features the same materials as the hot pouches. The Pizza Parka includes a "weather-resistant outer crust," a pocket for easy smartphone ordering, triple-layer insulation with 3M Thinsulate, heat-sealed seams, an inner pocket for pizza and more. The quirky winter parka is designed to endure the same harsh conditions that Pizza Hut's pizzas go through to get to a customer's front door. Alongside an innovative new [pizza delivery pouch](https://www.trendhunter.com/trends/pizza-huts-new-commercial), the oven hot delivery system from Pizza Hut also introduces a proprietary delivery network algorithm, which will be used to calculate how long a Pizza Hut delivery will take, while also factoring in the weather, traffic conditions and construction. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Pizza Delivery Innovations:** Pizza delivery companies can explore integrating new features such as weather-resistant packaging and proprietary delivery algorithm to improve customer experience. - **Quirky Branded Merchandise:** Brands can explore creating unique branded merchandise that showcases the features of their products or services. - **Weather-resistant Apparel:** Fashion companies can look into creating clothing that is designed to withstand harsh weather conditions, catering to those who need to be outdoors for long periods of time. ### Industries Being Reshaped - **Food Delivery:** Food delivery companies can incorporate similar innovations to enhance their delivery system and stand apart from the competition. - **Retail:** Retail companies can explore creating branded merchandise that highlights the features of their products. - **Outdoor Apparel:** Outdoor apparel companies can create clothing that can withstand harsh climates and improve the experience of people who love the outdoors. ## Related on Trend Hunter - [Insulated Winter Footwear](https://www.trendhunter.com/trends/heat-boots.md) - [Pizza-Warming Console Sleeves](https://www.trendhunter.com/trends/pizza-wrmr.md) - [3D-Printable Warming Devices](https://www.trendhunter.com/trends/pizzawrmr.md) - [Speedy QSR Pizza Drive-Thrus](https://www.trendhunter.com/trends/the-hut-lane.md) - [Smart Food Transportation Systems](https://www.trendhunter.com/trends/smart-food-transportation.md) - [AI-Generated Pizzerias](https://www.trendhunter.com/trends/pepperoni-hug-spot.md) - [Pizza-Themed Gift Shops](https://www.trendhunter.com/trends/holiday-hut-shop.md) - [Layered Extra-Spicy Pizzas](https://www.trendhunter.com/trends/spicy-lovers-pizza.md) - [Mini Pizza Pop-Up Venues](https://www.trendhunter.com/trends/pizza-hut-4.md)