# Augmented Reality Pizza Boxes Pizza Hut's PAC-MAN Pizza Packaging Box Launches an AR Game By Laura McQuarrie | Published 2021-03-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-packaging-box References: [prnewswire](https://www.prnewswire.com/news-releases/pizza-hut-serves-up-newstalgia-with-campaign-celebrating-all-that-fans-know-and-love-about-the-pizza-restaurant-301246956.html) & [pizzahut](http://www.pizzahut.com) [Pizza Hut](https://www.trendhunter.com/trends/score-with-pogba) is determined to serve up a sense of "newstalgia" with its augmented reality pizza packaging box, which shares a PAC-MAN game and gives fans the chance to win a custom PAC-MAN game cabinet. The augmented reality pizza box is a limited-edition design that recalls a time when people used to play arcade games while waiting for their slices to be served hot. The augmented reality pizza box offers a reinvigorated take on this nostalgic experience, as pizza lovers can play a game directly on the box using their smartphone. To promote the launch of the [limited-edition pizza packaging](https://www.trendhunter.com/trends/reszames) with the PizzaHutARcade, the brand is teaming up with actor, comedian and spokesperson Craig Robinson, who will be the face of the campaign for the rest of the year. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **AR Packaging:** There's an opportunity for businesses to incorporate AR elements into packaging, offering consumers interactive experiences that take them beyond the product itself. - **Newstalgia Marketing:** Marketing campaigns centered around nostalgia can provide businesses with a unique way of connecting with consumers while still offering them something new and innovative. - **Gamification of Products:** Gamifying products through AR elements creates entirely new experiences for consumers and can help businesses build brand loyalty and excitement among their customer base. ### Where This Applies - **Fast Food:** Fast food restaurants can take advantage of AR and gamification to create unique experiences for their customers, differentiate their brand, and increase sales. - **Packaging:** The packaging industry can help businesses incorporate AR elements into their packaging design, providing consumers with interactive experiences that go beyond the product itself. - **Entertainment:** Incorporating AR elements into entertainment products, such as arcade games, can provide consumers with entirely new experiences while also building excitement and interest in the product itself. ## Related on Trend Hunter - [AR Pizza Menus](https://www.trendhunter.com/trends/secret-pizza-menu.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Film-Themed AR Designs](https://www.trendhunter.com/trends/borderlands-film.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Pizza-Themed Arcade Games](https://www.trendhunter.com/trends/slice-hunter.md) - [Pizza-Warming Console Sleeves](https://www.trendhunter.com/trends/pizza-wrmr.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md)