# Branded Pizza Onesies Domino's Made a "Wipeable" Onesie That Works Like a Wearable Napkin By Laura McQuarrie | Published 2016-12-31 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-onesie References: [adweek](http://www.adweek.com/adfreak/dominos-made-wipeable-adult-onesie-so-you-can-get-pizza-all-over-yourself-while-eating-175316) & [dominos](https://www.dominos.co.uk/) Other than its pizza, [Domino's](https://www.trendhunter.com/trends/emergency-pizza-mani-kit) is known for some wild and wacky promotions like bus stop pizza deliveries and [dessert pizzas](https://www.trendhunter.com/trends/blueberry-fold)—its newest is a pizza onesie that can be used to wipe one's mouth or hands after eating. The all-new product is being introduced to the world as "the world's first 'wipeable' onesie," a gag garment that's entirely made from stain-proof fabric. The outrageous outfit is being called the "ultimate home uniform," especially as it is equipped with [two oversized pockets](https://www.trendhunter.com/trends/yitty-3) for storing one's favorite dips and drinks. The pizza onesie is being launched around New Year's Day, which is one of the biggest times of year for pizza deliveries. A wipeable onesie can be purchased for £25 and Domino's will match each sale by donating all proceeds to charities such as the Teenage Cancer Trust. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Novelty-themed Wearables:** Creating branded wearables that provide fun and practical uses enhances brand image and provides a unique selling point for companies. - **Functional Branded Merchandise:** Creating merchandise that is both fun and functional helps to spread brand awareness and provide value to customers simultaneously. - **Charitable Promotions:** Tying promotions to charitable causes has the dual benefit of garnering positive PR for brands while also supporting important causes ### Sectors Adopting This - **Fast Food Industry:** The fast food industry can benefit from creating unique and memorable promotions that differentiate their brand in a highly competitive space. - **Apparel Industry:** Partnering with brands to create functional wearables opens up opportunities for apparel companies to enter into new markets outside of traditional clothing and accessories. - **Charity Sector:** Collaborating with brands to create charitable promotions helps to raise awareness and funds for important causes while also providing PR opportunities. ## Related on Trend Hunter - [Stylish Sweater Pizza Products](https://www.trendhunter.com/trends/pizza-hut-9.md) - [Cookie-Themed Wearable Beanbags](https://www.trendhunter.com/trends/dominos-cosy-cookie.md) - [Pizza Brand Fashion Collections](https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Dippable Pizza Gifts](https://www.trendhunter.com/trends/dip-out-with-the-papa-dippa.md) - [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md) - [Insulated Winter Footwear](https://www.trendhunter.com/trends/heat-boots.md) - [Pizza Crust Hot Dogs](https://www.trendhunter.com/trends/pizza-dog.md) - [Celebratory Dumpling-Topped Pizzas](https://www.trendhunter.com/trends/happy-new-year-dumplings-pizza.md)