# Limited-Edition Pizza Merch Cook-at-Home Pizza Brand DiGiorno Released Its Own Merch Line By Laura McQuarrie | Published 2021-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-merch References: [foodandwine](https://www.foodandwine.com/news/digiorno-pizza-merch-pillows) & [ShopDiGiorno](http://www.ShopDiGiorno.com) [DiGiorno](https://www.trendhunter.com/trends/digiorno-and-hidden-valley-ranch) launched a line of pizza merch that's available while supplies last and it gives pizza lovers the chance to get a variety of goods with an all-over pizza print. The online shop from the cook-at-home pizza brand includes around 20 items across categories like apparel, accessories and home. One of the standouts from the line of pizza merch is a Croissant Crust Pizza Floor Pillow that's 30 inches in diameter. The large floor pillow was creating with snacking, gaming and napping in mind, and it helps to provide a comfortable way to lounge at home. Alongside items printed with a cheese and pepperoni print, DiGiorno released items like clocks and t-shirts that feature its famous tagline in a retro font. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cook-at-home Merchandise:** Opportunity for food brands to expand their offerings beyond just food products and into merchandise to diversify their revenue streams. - **Food-print Merchandise:** Brands can create a loyal following by leveraging the popularity of food culture to sell merchandise featuring food prints and logos. - **Comfort Merchandise:** The pandemic has increased the demand for comfortable items, such as DiGiorno's Croissant Crust Pizza Floor Pillow, that can be marketed as both functional and fun. ### Who This Affects Most - **Food and Beverage:** Brands can develop merchandise lines to complement their food offerings, providing more opportunities for customer engagement and revenue growth. - **Fashion and Apparel:** The popularity of food culture presents opportunities for fashion and apparel brands to incorporate food-themed designs in their merchandise. - **Home Decor:** As consumers spend more time at home, there is an opportunity to create merchandise that not only represents food culture but also enhances the comfort and aesthetic of home decor. ## Related on Trend Hunter - [Cartoon-Inspired Pizza Merchandise](https://www.trendhunter.com/trends/disney-eats-1.md) - [Ranch-Flavored Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-hidden-valley-ranch.md) - [Thick Detroit-Style Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-detroit-style.md) - [Topping-Heavy Pizzas](https://www.trendhunter.com/trends/fully-stuffed-crust-pizza.md) - [Pizza Crust Ice Cream Cones](https://www.trendhunter.com/trends/pizza-crust-ice-cream-cone.md) - [Frozen Wood-Fired Pizzas](https://www.trendhunter.com/trends/digiorno-wood-fired-style-crust-pizza.md) - [Group-Friendly Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-extra-large.md) - [Stuffed Pizza Bites](https://www.trendhunter.com/trends/stuffed-pizza-bites.md) - [Restaurant-Inspired Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-pizzas.md)