# Inedible Design Campaigns Pizza is the New Black is a Delightfully Creative Inedible Series By Rebecca Byers | Published 2015-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-is-the-new-black References: [ignant.de](http://www.ignant.de/2015/02/12/pizza-is-the-new-black/) & [blackpizza](http://blackpizza.com/?lang=en) [Pizza is the New Black](https://www.trendhunter.com/trends/ksubi-x-lucia-pizzaria) is a clever and colorful self-promotional campaign from Parisian design studio Black Pizza. Black Pizza is a French creative firm that specializes in digital branding and web and mobile design. The campaign is supposed to represent how Black Pizza approaches work for a client, with attention paid to every detail. Black Pizza worked with food stylist Julie Basset and photographer Erwan Fichou to create a memorable series of [color-blocked inedible pizzas](https://www.trendhunter.com/trends/sandworm-pizzert), an image that both represents the studio's namesake and a staple snack ubiquitous with any image of pop culture. Some of the zany items that appear in the 11 inedible color-blocked art pizzas include Chapstick, a rubber duck, an [iPhone](https://www.trendhunter.com/trends/duckduckgo-4) case, a crab, bubblegum, Werther's Originals, cacti and a ping pong ball. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Digital Branding:** Opportunity to create innovative and visually appealing digital branding campaigns that capture attention and convey brand messaging in unique ways. - **Pop Culture Influenced Design:** Opportunity to incorporate popular cultural references into design projects, adding a fun and relatable element for target audiences. - **Color-blocked Art:** Opportunity to explore the use of color-blocking techniques in art and design to create visually striking and eye-catching pieces. ### Industries Being Reshaped - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop creative campaigns that showcase their clients' brands using innovative and visually appealing techniques. - **Design and Creativity:** Opportunity for designers to create unique and memorable visuals that incorporate elements of popular culture and color-blocking techniques. - **Food and Beverage:** Opportunity for food and beverage companies to collaborate with designers and artists to create visually appealing and attention-grabbing packaging and promotional materials. ## Related on Trend Hunter - [Pizza-Inspired Artworks](https://www.trendhunter.com/trends/national-pepperoni-pizza-day.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Jet Black Dessert Concept](https://www.trendhunter.com/trends/opaque-2.md) - [Creativity-Focused Pizza Kits](https://www.trendhunter.com/trends/masterpiecezas.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md)