# Millennial-Focused Pizza Apps Pizza Hut's Loyalty App Was Designed to Appeal to a Younger Market By Ell Smith | Published 2017-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-huts-loyalty-app References: [mobilemarketingmagazine](http://mobilemarketingmagazine.com/pizza_hut_loyalty_app) & [hospitalitytechnology.edgl](http://hospitalitytechnology.edgl.com/news/How-Pizza-Hut-Drives-Customer-Engagement-with-Its-Mobile-Loyalty-Program110123) [Pizza Hut's](https://www.trendhunter.com/trends/the-hut-lane) Loyalty App is a digital execution of the casual dining chain's new look. Pizza Hut's thoughtfully laid-out tool is targeting millennials by offering unique experiences on a digital platform. The app enables customers to book tables and order food all while [collecting rewards points](https://www.trendhunter.com/trends/sonnys-bbq). The redeemable rewards include a choice of free mouthwatering sides or pizza after three to six visits. Earlier in the year, Pizza Hut rolled out more customized and fresh options to attract a younger demographic and this new app serves as a digitized embodiment of the brand's wider strategy to appeal to that market. Designed specifically with Millennials in mind, this app features a neon color palette to attract and hold the attention of a younger demographic. Pizza Hut's [loyalty app](https://www.trendhunter.com/trends/jeffs-bagel-run) serves as an example of the restaurant industry's values shifting from attracting new clients, to ensuring returning customers feel appreciated and catered to. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Millennial Loyalty Apps:** The success of Pizza Hut's loyalty app in targeting the younger market highlights the trend of using digital tools to incentivize loyalty. - **Customized Menu Options:** Pizza Hut's introduction of customized and fresh options illustrates the trend of restaurants adapting their offerings to attract a younger demographic with unique tastes. - **Digitized Restaurant Experience:** Pizza Hut's app represents the trend of restaurants moving towards digital platforms to engage customers in a tailored and convenient way. ### Sectors Adopting This - **Restaurant:** The restaurant industry can adopt loyalty apps as a tool for engaging millennials and encouraging repeat business. - **Fast Food:** Fast food chains can create digitized experiences and customizable menu options to compete for the younger demographic's loyalty. - **Technology:** The technology industry can innovate digital solutions for the restaurant industry to improve customer experience and encourage brand loyalty. ## Related on Trend Hunter - [Pizzeria Loyalty Programs](https://www.trendhunter.com/trends/piper-points.md) - [Reward-Maximizing Pizza Loyalty Programs](https://www.trendhunter.com/trends/toppers-pizza-upper-crust-society.md) - [QSR Rewards Interfaces](https://www.trendhunter.com/trends/california-pizza-kitchen-1.md) - [Immersive Restaurant Rewards App](https://www.trendhunter.com/trends/bella-italia-1.md) - [Tiered Pizza Rewards Systems](https://www.trendhunter.com/trends/dominos-4.md) - [Updated Restaurant App Rewards](https://www.trendhunter.com/trends/california-pizza-kitchen-app.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Dumpling Restaurant Rewards](https://www.trendhunter.com/trends/brooklyn-dumpling-shop.md) - [Youth-Focused Pizza Launches](https://www.trendhunter.com/trends/dominos-pizza-2.md)