# Marshmallow Pizzas Pizza Hut Japan is Teaming Up with a Candy Company to Create a Peculiar Pizza By Megan Facciuolo | Published 2014-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-hut-japan References: [foodbeast](http://www.foodbeast.com/2014/05/31/pizza-hut-japan-teams-up-with-candy-company-to-create-caramel-marshmallow-pizza/) & [morinaga.co.jp](http://www.morinaga.co.jp/caramel/fes2014/menu/pizzahut/) [Pizza Hut Japan](https://www.trendhunter.com/trends/handy-melts-x-kitkat) and [Morinaga](https://www.trendhunter.com/trends/hichew-just-as-it-is-flavor) are collaborating to create a candy pizza. The peculiar pizza steers clear of the usual pizza toppings like pepperoni and sausage, and boasts mini marshmallows and almond slivers instead. The candy toppings are also paired with a milk caramel sauce in place of tomato sauce -- because I don't think anyone would find a tomato and marshmallow pairing appealing. Though the pizza's flavoring heavily relies on sweets, it also manages to adhere to the traditional savory aspects of the warm confectionery; its base is still a crusted dough and it is brushed with cheddar cheese. While that may sound a bit strange, it actually adheres to the concept of sweet and savory. The new pizza is available at Pizza Hut Japan until the end of the month. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sweet and Savory Pizza:** The fusion of sweet and savory ingredients in pizza presents an opportunity to cater to a diverse set of taste buds. - **Unconventional Food Pairings:** The use of unconventional food pairings in pizza creation opens up doors for culinary experimentation and innovation. - **Dessert Pizzas:** The introduction of dessert-inspired pizzas gives pizza makers the potential to expand their menus and offer diverse options. ### Where This Applies - **Fast Food Industry:** Fast food chains can incorporate unconventional food pairings to their menus to entice adventurous eaters and distinguish themselves from competitors. - **Candy Industry:** Collaborations between pizza makers and candy companies can open a whole new world of food creations and publicity for candy brands. - **Food Innovation Industry:** The exploration of sweet and savory food innovation combined with unique toppings can bring new concepts to the culinary industry. ## Related on Trend Hunter - [Chocolate Wafer Pizza Pockets](https://www.trendhunter.com/trends/handy-melts-x-kitkat.md) - [Sweet Matcha-Infused Pizzas](https://www.trendhunter.com/trends/handy-melts-matcha.md) - [Celebratory Cherry Blossom Pizzas](https://www.trendhunter.com/trends/sakura-pizza.md) - [Dipping-Friendly Ice Cream Pizzas](https://www.trendhunter.com/trends/ice-cream-fondue-pizza.md) - [Japanese Plum-Topped Pizzas](https://www.trendhunter.com/trends/super-new-star-umegherita.md) - [Ramen Noodle-Topped Pizzas](https://www.trendhunter.com/trends/kotterifuu-ramen-pizza.md) - [Wheat Noodle-Topped Pizzas](https://www.trendhunter.com/trends/udon-pizza.md) - [Celebratory Moon Viewing Pizzas](https://www.trendhunter.com/trends/tsukimi-huts-melts.md) - [Spooky Squid Ink Pizzas](https://www.trendhunter.com/trends/landmine-pizza.md)