# American Everyman Commercials Kristen Wiig has Multiple Identities in the Pizza Hut Everyman Ad By Mary Van Puymbroeck | Published 2017-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-hut-everyman References: [adweek](http://www.adweek.com/brand-marketing/kristen-wiig-comically-channels-every-man-woman-and-child-in-america-for-pizza-hut/) & [creativity-online](http://creativity-online.com/work/pizza-hut-kristen-wiig-60-second/52295) Kristen Wiig's hilarious brand of comedy is the star of the new '[Pizza Hut](https://www.trendhunter.com/trends/pizza-huts-new-commercial) Everyman' commercial by 'Droga5.' In a fully integrated commercial, Kristen Wiig plays a number of characters -- young, old, male and female. As her first national ad campaign, Wiig worked closely with the Droga5 team to conceptualize each character she would play. The goal was to portray Pizza Hut as the go-to pizza joint for everyone. In the ad, she plays a motor-head, a cross fit junkie, a teenage girl, a Devil Wears Prada-esque female executive, a teen boy at prom and a rancher. Each character highlights her particular style of [deadpan humor](https://www.trendhunter.com/trends/meal-diamond) as she brings them to life. In the ad, Wiig delivers lines about Pizza Hut's new competitive ordering system and promise to hire new drivers for hot, speedy home delivery. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Character-driven Advertisements:** Creating commercials featuring multiple characters played by a single actor can captivate audiences and deliver a memorable brand message. - **Integrated Marketing Campaigns:** Coordinating all marketing channels to deliver a cohesive message, such as combining commercials with social media campaigns, can enhance brand visibility and engagement. - **Diverse Representation in Advertising:** Featuring a diverse range of characters in advertisements can resonate with different target audiences, fostering inclusivity and brand loyalty. ### Sectors Adopting This - **Advertising:** The advertising industry can explore innovative ways to create character-driven commercials, utilizing the versatility of actors to convey brand messages effectively. - **Restaurant:** Restaurants, like Pizza Hut, can adopt integrated marketing campaigns to promote their offerings across various platforms and engage customers through different channels. - **Entertainment:** The entertainment industry, including film and TV production companies, can embrace diverse representation in their content to cater to the evolving preferences of audiences. ## Related on Trend Hunter - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Yodeling Pizza Commercials](https://www.trendhunter.com/trends/dominohhoohoo.md) - [Coffee Milk Campaigns](https://www.trendhunter.com/trends/dunkin-dunkalatte.md) - [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md) - [Singer Pizza Collaborations](https://www.trendhunter.com/trends/crafted-flatz.md)