# Temporary Humorous Rebrands The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl By Kalin Ned | Published 2019-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-hut-brand References: [pizzahut](https://www.pizzahut.ca/home?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) & [designtaxi](https://designtaxi.com/news/403256/Pizza-Hut-Temporarily-Rebrands-To-Pizza-Hut-Hut-For-Super-Bowl-Season/) The Pizza Hut brand has done some outlandish things to capture consumer attention -- from pizza kitchen pickup trucks to pizza-themed sneaker hi-tops. This time, the restaurant launches a tongue-in-cheek initative that might be simple but surely causes a stir. As the Super Bowl LIII is nearing on February 3rd, the Pizza Hut brand did a subtle shift in tactics by changing its name for a limited time to Pizza Hut Hut. The 'hut hut' is a playful nod to what American quarterbacks say "to let others know when to hike a ball." The rebranding initative has taken social media by storm as the pizza restaurant has strongly committed to its Super Bowl-inspired initative and tweaked its social media handles. One location in Atlanta went as far as to add the extra 'Hut' to its storefront name. Photo Credits: Pizza Hut, Darren Rovell ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Temporary Humorous Rebrands:** Brands can engage consumers and generate buzz through tongue-in-cheek temporary rebranding initiatives. - **Super Bowl-inspired Marketing:** Brands can tap into the hype and excitement surrounding the Super Bowl by launching creative marketing initiatives timed around the event. - **Social Media Branding Campaigns:** Temporary rebranding campaigns can gain a lot of traction on social media as followers and fans share and engage with the fun and unique initiative. ### Who This Affects Most - **Fast Food Chains:** Quick service restaurants can leverage creative branding campaigns to generate buzz and drive traffic to their locations. - **Sports Event Companies:** Events that capture the public's attention such as the Super Bowl provide opportunities for companies to create hype and excitement around their products and services. - **Advertising Agencies:** Agencies can help brands develop and execute out-of-the-box marketing campaigns like temporary rebrands to capture attention and create social buzz. ## Related on Trend Hunter - [Chicken Wing Teasing Campaigns](https://www.trendhunter.com/trends/pizza-hut-wings-campaign.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Football-Themed Pizza Meal Deals](https://www.trendhunter.com/trends/ultimate-hut-bundle.md) - [Speedy QSR Pizza Drive-Thrus](https://www.trendhunter.com/trends/the-hut-lane.md) - [Second-Screen Sidekicks](https://www.trendhunter.com/trends/hutty.md) - [Mini Pizza Pop-Up Venues](https://www.trendhunter.com/trends/pizza-hut-4.md) - [Humorous Italian Cuisine Tacos](https://www.trendhunter.com/trends/italian-taco.md) - [Fine-Dining Pizza Events](https://www.trendhunter.com/trends/pizza-hut-supper-club.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md)