# DJ Pizza Boxes The Pizza Hut Box Was Revitalized as Part of a Creative Marketing Technique By Riley von Niessen | Published 2016-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-hut-box References: [engadget](https://www.engadget.com/2016/08/17/pizza-hut-dj-pizza-box/) & [pizzahut](http://pizzahut.ca) As a means to increase awareness for its products and make consumers more interested in buying its product over competitors, the Pizza Hut box was musically reimagined. Claiming the title as the "[world's first playable DJ pizza box](https://www.trendhunter.com/trends/unboxing-activation)," the company enlisted the talents of Novalia, an electronics specialist, to rig the cardboard to connect to a computer or smartphone with Bluetooth. With this, consumers are able to use the resulting battery-powered Pizza Hut box to change the composition of music by controlling its buttons and touch-sensitive surface. In order to promote the use of the new Pizza Hut box, DJ Vectra joined the company to show consumers how they could "scratch, rewind, control pitch and crossfade." As a means to generate even more excitement among consumers, the company will only give away a limited amount from five of its UK restaurants, making the DJ pizza boxes all the more valuable. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Playable DJ Pizza Box:** Opportunity for creative marketing through innovative packaging that engages consumers with interactive features. - **Bluetooth-connected Packaging:** Opportunity for electronic specialists to collaborate with brands to create packaging that connects to smartphones or computers. - **Limited Release Promotions:** Opportunity for brands to generate excitement and increase product value through limited edition releases. ### Sectors Adopting This - **Food Packaging:** Opportunity for food packaging companies to integrate technology and interactivity into their products. - **Electronics:** Opportunity for electronics specialists to collaborate with brands to develop innovative packaging solutions. - **Marketing and Promotion:** Opportunity for marketers to create unique promotional strategies using limited release products and interactive packaging. ## Related on Trend Hunter - [Pop-Up Pizza Box Tables](https://www.trendhunter.com/trends/moving-box-table.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Pizza Box Resumes](https://www.trendhunter.com/trends/reszames.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Pizza Box Resume Deliveries](https://www.trendhunter.com/trends/resume-deliveries.md) - [Pizza-Warming Console Sleeves](https://www.trendhunter.com/trends/pizza-wrmr.md) - [Singer Pizza Collaborations](https://www.trendhunter.com/trends/crafted-flatz.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md)