# Gamified Pizza Boxes This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game By Laura McQuarrie | Published 2018-09-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-hut-bot References: [mobile-ar.reality.news](https://mobile-ar.reality.news/news/pizza-hut-teams-up-with-nfl-for-scannable-pizza-boxes-augmented-reality-beanbag-game-0186908/) & [itunes.apple](https://itunes.apple.com/us/app/pizza-hut-beanbag-blitz/id1434566759/?at=1l3vs3K&mt=8) The [NFL](https://www.trendhunter.com/trends/pizza-hut-8) has now teamed up with [Pizza Hut](https://www.trendhunter.com/trends/score-with-pogba) for a special Pizza Hut box to entertain football fans with an engaging augmented reality game. The specially marked pizza boxes may be scanned with the Beanbag Blitz mobile app in order to access virtual games of cornhole, which references a popular tailgating pastime. While the game can be played without a pizza box, the box is an essential part of unlocking the AR gaming experience. When it comes to playing the game, a single smartphone may be used by multiple players, who will toss a beanbag towards a target with a swipe across the device's screen. As the game unfolds after a sale has been made, the [augmented reality experience](https://www.trendhunter.com/trends/avolotto-lens) adds value to the standard Pizza Hut box. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Gaming:** Pizza Hut's gamified pizza boxes demonstrate the potential for augmented reality to enhance the user experience of a product. - **Mobile App Integration:** The integration of the Beanbag Blitz mobile app with Pizza Hut's boxes suggests that mobile apps can be used to enhance the functionality of everyday consumer goods. - **Interactive Packaging:** Gamified pizza boxes showcase the potential for interactive packaging designs to engage consumers and create a more dynamic brand experience. ### Sectors Adopting This - **Food Packaging:** Pizza Hut's gamified pizza boxes highlight the potential for new and innovative packaging designs in the food industry. - **Entertainment and Sports:** The collaboration between the NFL and Pizza Hut's gamified pizza boxes demonstrates the value of integrating entertainment with sports-related products. - **Mobile App Development:** The success of Pizza Hut's integration of the Beanbag Blitz mobile app with their boxes suggests an opportunity for companies to develop mobile apps that can enhance the user experience of everyday consumer goods. ## Related on Trend Hunter - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [AR Pizza Menus](https://www.trendhunter.com/trends/secret-pizza-menu.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Rewarding Game Pizza Promotions](https://www.trendhunter.com/trends/pizza-before-the-hut.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [Game Day-Inspired Pizza Deals](https://www.trendhunter.com/trends/big-dinner-box.md) - [Color-Blasting AR Games](https://www.trendhunter.com/trends/can-you-beat-the-box.md)