# Reading Encouragement Pizza Campaigns The Pizza Hut BOOK IT! Bundle Comes with a Free Shirt By Michael Hemsworth | Published 2022-01-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-hut-book-it-bundle References: [chewboom](https://www.chewboom.com/2022/01/05/pizza-hut-launches-book-it-bundle-with-free-special-edition-book-it-t-shirt/) & [pizzahut](https://www.pizzahut.com)  The [Pizza Hut BOOK IT! Bundle](https://www.trendhunter.com/trends/pizza-hut-book-it-promotion) is being launched by the brand as a family-friendly offering that will help to encourage youngsters to read, while also supporting a non-profit organization. The promotional bundle includes two large pizzas with one topping each along with breadsticks and comes with a free special edition T-shirt with a retro design. The T-shirts will only be made available to the first 20,000 fans who purchase the bundle and head online to claim the garment through January 18, 2022. The Pizza Hut BOOK IT! Bundle will also see the brand donating $1.00 for every bundle sold to First Book, which is a non-profit organization dedicated to helping ensure equity when it comes to education for young children. Image Credit: Pizza Hut ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 21% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Reading Incentive Programs:** Opportunity for businesses to create programs to incentivize reading in children and support non-profit organizations. - **Cause-marketing Campaigns:** Opportunity for businesses to engage in cause-marketing to support non-profit organizations while promoting their products or services. - **Limited Edition Promotions:** Opportunity for businesses to create limited edition products or promotions to drive sales and customer engagement. ### Who This Affects Most - **Fast Food Industry:** Opportunity for fast food brands to create promotions that support education and literacy non-profits, while also generating sales and customer loyalty. - **Education Industry:** Opportunity for education brands to partner with fast food companies to create incentive programs that encourage reading and support non-profits dedicated to education. - **Non-profit Industry:** Opportunity for non-profit organizations to engage in cause-marketing partnerships with fast food or education brands to support their mission and drive donations. ## Related on Trend Hunter - [Reading Promotion Pizza Deals](https://www.trendhunter.com/trends/pizza-hut-book-it-promotion.md) - [Pizza-Branded Reading-Encouraging Apps](https://www.trendhunter.com/trends/book-it-app.md) - [Football-Themed Pizza Meal Deals](https://www.trendhunter.com/trends/ultimate-hut-bundle.md) - [High-Value Pizzeria Promotions](https://www.trendhunter.com/trends/big-big-bundle.md) - [Pizza Streaming Service Promotions](https://www.trendhunter.com/trends/pizza-deal.md) - [Rewarding Pizza Party Promotions](https://www.trendhunter.com/trends/pizza-hut-and-partiful.md) - [Low-Cost Winter Pizza Deals](https://www.trendhunter.com/trends/original-stuffed-crust-pizza-wings-bundle.md) - [Fesitve Holiday Pizza Bundles](https://www.trendhunter.com/trends/pizza-hut-8.md) - [Celebratory Free Pizza Promotions](https://www.trendhunter.com/trends/national-pizza-party-day.md)