# Mid-Sized Pizza Options Pizza Hut Australia is Replacing Its Medium Pizza with a Smaller Size By Katherine Pendrill | Published 2016-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-hut-australia References: [chewboom](http://www.chewboom.com/2016/09/04/small-is-the-new-medium-at-pizza-hut-australia/) & [pizzahut.au](https://www.pizzahut.com.au/menu/deals) In response to the growing demand for snack-sized dishes and smaller meal options, [Pizza Hut Australia](https://www.trendhunter.com/trends/mini-jam-doughnuts) is offering a smaller version of its medium pizza. To go along with the new size, the new mid-sized pizza comes with a [budget-friendly price tag](https://www.trendhunter.com/trends/2buck-tuesday) that makes it a more affordable option. Instead of selling its traditional 12-inch medium pizza, Pizza Hut Australia is now offering a 9-inch medium pie. To reflect the smaller size, the pizza also comes with a new $5 price tag. While it may seem unusual for a chain to reduce the size of its portions instead of increasing them, the new dish is being marketed as a [mid-sized meal option](https://www.trendhunter.com/trends/pizza-combo-meal) for those looking for something less filling than a regular pizza. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Snack-sized Dishes:** There is a growing demand for smaller, snack-sized dishes in the food industry. - **Budget-friendly Pricing:** Offering more affordable options through budget-friendly pricing is a disruptive innovation opportunity. - **Alternative Portion Sizes:** Changing portion sizes to cater to different needs and preferences presents a disruptive innovation opportunity. ### Who This Affects Most - **Food Delivery:** The rise in demand for snack-sized and budget-friendly dishes creates opportunities for businesses in the food delivery industry. - **Fast Food:** Fast food chains can capitalize on the trend of alternative portion sizes by offering a variety of options to cater to different customer preferences. - **Food Packaging:** Food packaging companies can innovate and design packaging solutions specifically for smaller, snack-sized dishes and meals. ## Related on Trend Hunter - [Value-Minded Meal Boxes](https://www.trendhunter.com/trends/my-hut-box.md) - [Miniature Jam-Filled Donuts](https://www.trendhunter.com/trends/mini-jam-doughnuts.md) - [Single-Serve Folded Pizzas](https://www.trendhunter.com/trends/pizza-hut-melts.md) - [Value-Focused Pizza Menus](https://www.trendhunter.com/trends/7-deal-lovers-menu.md) - [Hand-Crafted Personal Pizzas](https://www.trendhunter.com/trends/crafted-flatzz.md) - [Personal Pizza Restaurants](https://www.trendhunter.com/trends/personal-pan-pizza-hut.md) - [Anti-Shrinkflation Pizza Campaigns](https://www.trendhunter.com/trends/dominos-moreflation.md) - [Oversized 90s Pizzas](https://www.trendhunter.com/trends/the-big-new-yorker.md) - [Cost-Conscious Supersized Pizzas](https://www.trendhunter.com/trends/growflation-pizza.md)