# One-Handed QSR Meals STARRY® and NBA® 2K24 Team Up for a Gaming-Ready Experience at Pizza Hut By Kanesa D | Published 2023-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-hut-2 References: [prnewswire](https://www.prnewswire.com/news-releases/starry-and-nba-2k24-give-players-a-leg-up-on-the-competition-with-new-combo--locker-codes-available-at-pizza-hut-302003984.html) & [nba.2k](https://nba.2k.com/2k24/)  Starting December 5, the NBA® 2K24 STARRY® combo will be available at [Pizza Hut](https://www.trendhunter.com/trends/nba-2k24-starry-combo) locations, offering a seamless way for gamers to elevate their gaming experience with a flavorful dining option. This unique offering is a gaming-ready package with Pizza Hut Melts® and a refreshing 20 oz. lemon-lime flavored STARRY, ensuring players can fuel their gaming sessions with a satisfying snack and drink. "In its first year as the official soft drink of the NBA, fans have seen first-hand that STARRY Hits Different and shows up during basketball's biggest moments," said Scott Finlow, CMO of [PepsiCo Global Foodservice](https://www.trendhunter.com/trends/mtn-dew-and-nba). "We're pumped that gamers and basketball fans can level up their meal at Pizza Hut and experience unique in-game offerings with STARRY." The new NBA® 2K24 STARRY® combo will be priced at $8.49. Image Credit: PepsiCo, NBA 2K24 ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 49% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Gaming-ready Dining:** The collaboration between STARRY and Pizza Hut offers a gaming-ready dining experience for gamers to enhance their gameplay. - **Innovative Food Combos:** The NBA 2K24 STARRY combo introduces unique food combinations to appeal to both gamers and basketball fans. - **Brand Partnerships:** The collaboration between STARRY, NBA 2K24, and Pizza Hut demonstrates the potential of brand partnerships in creating unique dining experiences. ### Industries Being Reshaped - **Quick-service Restaurants:** The NBA 2K24 STARRY combo at Pizza Hut showcases a potential disruptive innovation opportunity in the quick-service restaurant industry. - **Gaming and Esports:** The partnership between STARRY and NBA 2K24 highlights the potential for disruptive innovation within the gaming and eSports industry to integrate food and beverage offerings. - **Beverage and Soft Drink Industry:** STARRY's collaboration with Pizza Hut and NBA 2K24 presents a potential disruptive innovation opportunity in the beverage and soft drink industry by creating exclusive in-game offerings. ## Related on Trend Hunter - [Video Game Pizza Deals](https://www.trendhunter.com/trends/nba-2k24-starry-combo.md) - [Football-Themed Giveaways](https://www.trendhunter.com/trends/mtn-dew-and-nba.md) - [Game-Inspired Fast Food Combos](https://www.trendhunter.com/trends/call-of-duty-combo.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Celebratory Basketball QSR Promotions](https://www.trendhunter.com/trends/mcdonalds-up-your-dunk-game-playbook.md) - [Pizza Brand Game Promotions](https://www.trendhunter.com/trends/little-caesars-call-of-duty.md) - [Basketball Player-Approved QSR Meals](https://www.trendhunter.com/trends/kfc-jamal-murray-meal.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Basketball-Themed Blueberry Drinks](https://www.trendhunter.com/trends/baller-beverages.md)