# Gold-Topped Pizzas The Pizza Hut Singapore 'Pizza Huat Blossom' Celebrates the Chinese New Year By Michael Hemsworth | Published 2018-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-huat-blossom References: [chewboom](http://www.chewboom.com/2018/01/25/pizza-hut-selling-pizza-topped-gold-flakes-singapore/) & [pizzahut.sg](https://www.pizzahut.com.sg) The [Pizza Hut](https://www.trendhunter.com/trends/grass-turtle-pizza) Singapore '[Pizza Huat Blossom](https://www.trendhunter.com/trends/pizza-hut-taiwan)' has been announced by the brand as a new pizza option to help patrons celebrate the Chinese New Year. Boasting a [blossom-shaped crust](https://www.trendhunter.com/trends/cheese-xplosion), the pizza is topped with chicken, ham, turkey bacon, mushrooms, orange slices, cream cheese, capsicums and even real gold. This makes it a tasty, shimmering meal to enjoy for a limited time from participating locations in Singapore only. The Pizza Hut Singapore 'Pizza Huat Blossom' is positioned as a "good fortune" pizza that will help bring good tidings to those who celebrate the Chinese New Year to enter the coming year with a hopeful outlook. As brands look to incorporate their products deeper into consumer habits, we'll likely continue to see more products like the dish seen here. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Celebratory Food Innovations:** Opportunities for creating unique and festive food options, like the Pizza Hut Singapore 'Pizza Huat Blossom,' to celebrate special occasions. - **Cultural Integration in Branding:** Brands incorporating cultural elements, such as the Chinese New Year celebration, into their products to connect with a specific audience. - **Limited Edition Food Offerings:** The popularity of limited time menu items, like the temporary availability of the 'Pizza Huat Blossom' in selected locations, as a way to create buzz and urgency. ### Sectors Adopting This - **Food and Beverage:** Opportunities for restaurants and food brands to develop innovative and culturally-inspired dishes that attract customers. - **Hospitality and Tourism:** Hotels and resorts incorporating celebratory food offerings, like the 'Pizza Huat Blossom,' to attract guests during holidays and special events. - **Marketing and Advertising:** Opportunities for agencies to create unique branding campaigns that incorporate cultural elements to resonate with target audiences. ## Related on Trend Hunter - [Gilded Gold Leaf Pizzas](https://www.trendhunter.com/trends/golden-super-combo-pizza.md) - [Celebratory Dumpling-Topped Pizzas](https://www.trendhunter.com/trends/happy-new-year-dumplings-pizza.md) - [Fruit-Forward Specialty Pizzas](https://www.trendhunter.com/trends/pizza-hut-taiwan.md) - [Celebratory Serpent-Shaped Pizzas](https://www.trendhunter.com/trends/grass-turtle-pizza.md) - [Seafood Dumpling-Topped Pizzas](https://www.trendhunter.com/trends/dim-sum-pizza.md) - [Celebratory Cherry Blossom Pizzas](https://www.trendhunter.com/trends/sakura-pizza.md) - [Seafood Lovers QSR Pizzas](https://www.trendhunter.com/trends/ultimate-seafood-pizza.md) - [Chicken Feet-Topped Pizzas](https://www.trendhunter.com/trends/da-ghost-pizza.md) - [Cheesy Matcha-Packed Pizzas](https://www.trendhunter.com/trends/matcha-cheese-stuffed-crust-pizza.md)