# Spicy Roulette Pizzas Domino's Japan Created a Pizza for Halloween with a Fiery Surprise By Laura McQuarrie | Published 2019-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-for-halloween References: [soranews24](https://soranews24.com/2019/10/17/dominos-pizza-adds-ghost-pepper-to-halloween-roulette-pizza-in-japan/) & [dominos.jp](https://www.dominos.jp/en/topics/191014_halloween) To give people one more reason to eat pizza for Halloween, [Domino's Japan](https://www.trendhunter.com/trends/halloween-volcano-pizza) created a spicy menu item that invites people to see if they can stand the heat. The Halloween Roulette Pizza is a limited-edition creation with some slices that are hotter than others, as they have been spiked with the [ghost pepper](https://www.trendhunter.com/trends/ghost-burrito)—one of the world’s hottest chili peppers. When it comes to preparing the Halloween Roulette Pizza, Domino's Japan applies the extra spiciness with a small ampoule so that the heat won't be completely overwhelming. Even so, the Halloween pizza would be best enjoyed with others just to see their reactions. The brand is running a campaign with a cash prize to incentivize people to share their experiences on social media. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Food Trends:** There is a growing demand for spicy food offerings, as seen in Domino's Japan's creation of a Halloween Roulette Pizza with ghost peppers. - **Limited-edition Menus:** Limited-edition menu items, such as Domino's Japan's Halloween Roulette Pizza, are a popular way for brands to create excitement and encourage customer engagement. - **Social Media Campaigns:** Social media campaigns, like the one conducted by Domino's Japan for their Halloween Roulette Pizza, can effectively drive brand awareness and customer participation. ### Where This Applies - **Restaurant and Fast Food:** Restaurants and fast food chains can capitalize on the popularity of spicy food trends by introducing their own spicy menu items with unique twists. - **Food and Beverage Retail:** Food and beverage retail stores can explore limited-edition offerings to attract customers looking for novel and seasonal products, like Domino's Japan's Halloween Roulette Pizza. - **Digital Marketing and Social Media:** Digital marketing and social media agencies can provide services and strategies to brands that want to leverage social media campaigns to promote exclusive menu items and engage with customers. ## Related on Trend Hunter - [Ultra-Spicy Pizza Challenges](https://www.trendhunter.com/trends/greco-pizza-pizza-roulette.md) - [Spooky Volcano-Inspired Pizzas](https://www.trendhunter.com/trends/halloween-volcano-pizza.md) - [Macabre Bloody Blackened Pizzas](https://www.trendhunter.com/trends/blood-halloween-pizza.md) - [Grotesque Halloween Pizzas](https://www.trendhunter.com/trends/halloween-pizza-campaign.md) - [Spooky Halloween-Themed Pizzas](https://www.trendhunter.com/trends/dominos-south-korea-halloween-pack.md) - [Spicy Limited-Edition Offerings](https://www.trendhunter.com/trends/pizza-pizza-x-tabasco.md) - [Spicy Cheese Pizzas](https://www.trendhunter.com/trends/spicy-cheese-pizza.md) - [Spicy Pizza Crusts](https://www.trendhunter.com/trends/tnt-flavored-crust.md) - [Anime-Inspired Pizzas](https://www.trendhunter.com/trends/pokemon-poke-ball-pizza.md)