# Contactless Pizza Drive-Thrus Pizza Hut's Hut Lane Helps to Make Pickups Safer and Easier By Laura McQuarrie | Published 2021-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-drive-thru References: [adweek](https://www.adweek.com/brand-marketing/pizza-huts-new-drive-thru-hut-lane-takes-a-digital-first-approach-to-contactless-pickup/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) At a time when indoor dining spaces are closed and capacity will be limited in the foreseeable future, many restaurants are refocusing their efforts on contactless pickup solutions, including Pizza Hut, which is introducing a [pizza drive-thru experience](https://www.trendhunter.com/trends/instant-grocery-pickup). [Pizza Hut's Hut Lane](https://www.trendhunter.com/trends/the-hut-lane) takes a digital-first approach to contactless pickup and it helps to streamline the process of ordering and picking up, so that it's safer and easier. The Hut Lane is a contactless drive-thru solution that lets customers place their orders through the [Pizza Hut app](https://www.trendhunter.com/trends/book-it-app), website or over the phone, so that they can just drive by to pick up their order. Already, the Hut Lane has been introduced to thousands of stores and more are coming in the future to support safe pizza pickups. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Contactless Pickup Solutions:** The COVID-19 pandemic has accelerated the adoption of contactless pickup solutions and created opportunities for businesses to innovate in this area. - **Digital-first Approaches:** Digital-first approaches are becoming increasingly popular as more consumers prefer to order and pay online through mobile apps and websites. - **Drive-thru Experiences:** Drive-thru experiences are being reinvented to create a safer and more convenient way for customers to pick up their orders. ### Where This Applies - **Fast Food:** Fast food restaurants can leverage contactless pickup solutions and digital-first approaches to improve their customer experience and optimize their operations. - **QSR:** Quick service restaurants can implement drive-thru experiences and use technology to offer a more seamless and efficient service while ensuring safety and convenience for their customers. - **Food Delivery:** Food delivery services can partner with restaurants and leverage their technology to offer contactless pickup solutions and drive-thru experiences, expanding their offerings beyond delivery and creating new revenue streams. ## Related on Trend Hunter - [Speedy QSR Pizza Drive-Thrus](https://www.trendhunter.com/trends/the-hut-lane.md) - [QSR-Operated Pizza Drive-Thrus](https://www.trendhunter.com/trends/pizza-hut-5.md) - [Tech-Driven Drive Thrus](https://www.trendhunter.com/trends/techdriven-drivethru.md) - [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md) - [Contactless Dine-In Features](https://www.trendhunter.com/trends/contactless-dine-in.md) - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [Mini Pizza Pop-Up Venues](https://www.trendhunter.com/trends/pizza-hut-4.md) - [Autonomous Robotic Pizza Deliveries](https://www.trendhunter.com/trends/pizza-hut-and-serve-robotics.md) - [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md)