# Pizza-Stabilizing Devices To Put an End to Pizza Delivery Fails Domino's Invented the Steady Pizza By Alyson Wyers | Published 2014-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-delivery-fails References: [adweek](http://www.adweek.com/adfreak/dominos-wants-roll-out-gyroscopic-pizza-delivery-system-worldwide-158098) & [steadypizza](http://www.steadypizza.com) In a hilarious effort to put an end to being shamed on social media for their pizza delivery fails, [Domino's Brazil](https://www.trendhunter.com/trends/heat-suit) came up with the Steady Pizza. This delivery system is designed to stabilize pizzas by always keeping them level to the horizon and preventing them from arriving a smushed, cheesy mess. To be mounted on the back of delivery motorcycles, the pizza-stabilizing invention will eventually be launched worldwide. A new commercial created by Brazilian ad agency Artplan further explains the science behind the delivery device. A platform hovers between two hemispheres that adjust to accommodate any tilting or bumpy road conditions. This mechanism lives inside a large transparent box that glows in the dark. It will only be a matter of time before you see the Steady Pizza in action and a slow decline of the [Domino's Pizza](https://www.trendhunter.com/trends/emergency-pizza) delivery fails. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 20% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Pizza Delivery Innovation:** The invention of the Steady Pizza provides an opportunity for pizza companies to differentiate themselves by improving delivery quality. - **Transportation Stability Technology:** The use of stabilization technology in transportation has potential applications beyond pizza delivery, such as improving the stability of medical shipments. - **Social Media Marketing Strategies:** Companies can use creative and humorous marketing strategies to engage with their audience and address common customer complaints. ### Industries Being Reshaped - **Food Delivery:** The Steady Pizza has potential to disrupt the competitive food delivery market by improving delivery quality and customer satisfaction. - **Logistics and Shipping:** Stabilization technology, like that used in the Steady Pizza, could improve transportation of fragile and sensitive products like laboratory equipment and electronics. - **Advertising and Marketing:** Companies can learn from the creative marketing strategies employed by Domino's Brasil and use humor and social media to build customer engagement and improve brand perception. ## Related on Trend Hunter - [Smart Food Transportation Systems](https://www.trendhunter.com/trends/smart-food-transportation.md) - [Branded Insulated Suits](https://www.trendhunter.com/trends/heat-suit.md) - [Pizza Delivery Robot Dogs](https://www.trendhunter.com/trends/domidog.md) - [Revolutionary Pizza Dipping Mechanisms](https://www.trendhunter.com/trends/dip-roller.md) - [Lockable Pizza Boxes](https://www.trendhunter.com/trends/lockable-pizza-boxes.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [No-Address Delivery Services](https://www.trendhunter.com/trends/pinpoint-delivery.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Pinpoint QSR Deliveries](https://www.trendhunter.com/trends/dominos-3.md)