# Ultra-Flavorful Pizza Collaborations Sbarro XL NY Pizza Partners with Mike’s Hot Honey By Kalin Ned | Published 2025-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-collaboration References: [nosh](https://www.nosh.com/pr/2025/08/04/brooklynborn-brands-unite-sbarro-xl-ny-pizza-partners-with-mikes-hot-honey-for-a-bold-new-flavor-twist-on-double-duo-pizza) & [mikeshothoney](https://www.mikeshothoney.com/)  Two iconic Brooklyn-born food brands have joined forces to create an innovative pizza collaboration that combines nostalgic flavors with contemporary culinary trends. [Sbarro](https://www.trendhunter.com/trends/spicy-calabrian-pepperoni-sausage-pizza), the global pizza chain known for its New York-style slices, has partnered with [Mike's Hot Honey](https://www.trendhunter.com/trends/mikeys-late-night-slice), the artisanal condiment company that pioneered the [sweet-heat pizza topping movement](https://www.trendhunter.com/trends/new-hot-honey-trio), to offer customers a new way to enjoy the popular Double Duo pizza. This limited-time pizza collaboration features Sbarro's signature two-pepperoni pizza — an offering that includes both classic and old-world char varieties — enhanced with a drizzle of Mike's signature chili-infused honey. The resulting flavor profile expertly balances spicy, sweet, and savory elements. Beyond the product itself, the pizza collaboration represents a meaningful connection between two brands with shared Brooklyn roots and a common philosophy about food's role in community building. Image Credit: Sbarro, Mike's Hot Honey ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 29% | Activity: 28% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavor-infused Artisanal Condiments:** Artisanal condiments, like chili-infused honey, offer avenues for enhancing traditional food items with bold, innovative flavors. - **Nostalgic Culinary Collaborations:** Partnerships between iconic food brands create new products that blend traditional and contemporary tastes, reviving nostalgia while appealing to modern palates. - **Sweet-heat Flavor Profiles:** The growing popularity of sweet and spicy combinations in savory dishes represents a shift toward complex, multi-dimensional taste experiences. ### Industries Being Reshaped - **Pizza and Quick-service Restaurants:** Quick-service restaurants stand to benefit from creative product offerings that remap traditional flavor boundaries through strategic partnerships. - **Artisanal Condiment Production:** The emerging demand for unique flavor enhancers is shaping the artisanal condiment industry's role in catering to sophisticated taste preferences. - **Food and Beverage Collaborations:** Cross-brand collaborations within the food and beverage sector are reshaping market dynamics, fostering innovation through the merging of distinct culinary identities. ## Related on Trend Hunter - [Spicy-Sweet Pizza Partnerships](https://www.trendhunter.com/trends/mikeys-late-night-slice.md) - [Extra Spicy Honeyed Pizzas](https://www.trendhunter.com/trends/exxtra-pepperoni-hot-honey-pizza.md) - [Sweetly Spiced Pizza Products](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey.md) - [Sweet Heat Pepperoni Pizzas](https://www.trendhunter.com/trends/papa-murphys-and-mikes-hot-honey.md) - [Honey-Drizzled Burrata Pizzas](https://www.trendhunter.com/trends/mikes-hot-honey-burrata-pizza.md) - [Deep Dish Honeyed Pizzas](https://www.trendhunter.com/trends/lous-x-mikes-hot-honey-pizza.md) - [Limited-Time Honey-Inspired Summer Menus](https://www.trendhunter.com/trends/popup-bagels1.md) - [Savory Honey-Topped Pizzas](https://www.trendhunter.com/trends/hot-honey-pepperoni-magnifico-pizza.md) - [Deep Dish Honey Pizzas](https://www.trendhunter.com/trends/lous-x-mikes-hot-honey-deep-dish-pizza.md)