# Informative Celebratory Pizza Campaigns Virtuoso Pizza & Laura Vitale Share Tips On Being a Host By Kalin Ned | Published 2018-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-campaign References: [oetker.us](http://www.oetker.us/us-en/our-products/virtuoso/virtuoso-classic-crust/overview.html) & [youtube](https://www.youtube.com/user/LauraVitalesKitchen) Dr. Oetker Virtuoso Pizza partners up with chef Laura Vitale, of the popular [YouTube](https://www.trendhunter.com/trends/pizza-spa) channel 'Laura in the Kitchen,' for a pizza campaign that celebrates October as it is the national month of the culinary treat. The product is identified as Laura's "go-to pizza for any spontaneous gathering" and the collaboration relates valuable tips on how to handle being a last-minute host. From quickly cooking up meals in the kitchen and entertaining guests to staying calm throughout the preparatory process and easy decor ideas, the pizza campaign reveals some of the chef's secrets to success. The Dr. Oetker Virtuoso Pizza is elegantly suggested as a contender for the main course as the [frozen treat](https://www.trendhunter.com/trends/porta-frozen-pizzas) is made with fresh-picked ingredients, offering 14 different toppings and crust combinations. Paired with some of Laura's suggestions, the product makes for an exceptional last-minute dish. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Last-minute Hosting:** As consumers continue to value convenience and time-saving solutions, there is an opportunity to create products and campaigns that cater to last-minute hosts and entertainers. - **Celebratory Marketing:** Brands can capitalize on special occasions and holidays with targeted marketing campaigns that feature versatile products as the centerpiece of celebrations. - **Expert Collaborations:** Partnering with industry experts and influencers like Laura Vitale can add credibility and authority to brand messaging and product recommendations. ### Where This Applies - **Frozen Food:** Frozen food manufacturers and retailers can explore opportunities to create convenient and high-quality products that fit the needs of busy consumers. - **Food and Beverage:** There is an opportunity for food and beverage brands to create versatile products and effective marketing campaigns that cater to special occasions, last-minute entertaining, and easy meal solutions. - **Influencer Marketing:** The success of the pizza campaign shows the value of influencer marketing in reaching and engaging target audiences with authentic and relatable content. ## Related on Trend Hunter - [Playful Collaborative Pizza Kits](https://www.trendhunter.com/trends/for-the-love-of-pizza.md) - [Celebratory Artisanal Pizzas](https://www.trendhunter.com/trends/california-pizza-kitchen-national-pizza-month.md) - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md) - [Premium Frozen Pizza Products](https://www.trendhunter.com/trends/dr-oetker-ristorante-range.md) - [Cheeky Pizza Pronounciation Campaigns](https://www.trendhunter.com/trends/canadian-origins.md) - [Neapolitan-Inspired Frozen Pizza Ranges](https://www.trendhunter.com/trends/dr-oetker-suprema.md) - [Artisanal Italian Cuisine Brands](https://www.trendhunter.com/trends/artisanal-italian-cuisine.md) - [Italian Beer Partnerships](https://www.trendhunter.com/trends/itallian-tradition.md)