# Modern Bespoke Pizzerias The 'Pizza Buzz' Eatery Allows Consumers to Make Their Own Gourmet Pies By Ady Floyd | Published 2015-09-21 | Updated 2015-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-buzz References: [retaildesignblog.net](http://retaildesignblog.net/2015/09/19/pizza-buzz-restaurant-by-emergent-design-studios-london-uk/) & [emergentdesignstudios](http://www.emergentdesignstudios.com/) London-based Emergent Design Studios created the interior design for the [Pizza Buzz](https://www.trendhunter.com/trends/pizza-hut-4) eatery, which is located in new Alphabeta Building development. The main idea was to combine the concept of a classic and delicious pizzeria with a bespoke atmosphere. Pizza Buzz is a [unique eatery](https://www.trendhunter.com/trends/cicchetti-piccadilly) that allows consumers to actually create their own bespoke pizzas using fresh high-quality local ingredients. The interior actually uses aspects of street art and current pop culture references in order to engage [young professionals](https://www.trendhunter.com/trends/design-next-agency) and increase stimulation. Some of the highlighted features in Pizza Buzz include vibrant signage, honeycomb-like shelving units and mass amounts of functional and versatile seating. The overall aesthetic aims to reflect the Alphabeta Building, which is a hub for creative businesses. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bespoke Dining Experience:** Opportunity to offer customers a customized food experience, allowing them to create their own dishes using high-quality local ingredients. - **Incorporating Street Art in Interiors:** Opportunity to infuse street art and pop culture references into interior design to attract and engage young professionals. - **Versatile Seating Solutions:** Opportunity to provide functional and adaptable seating options to accommodate different group sizes and dining preferences. ### Who This Affects Most - **Restaurant:** Opportunity for restaurants to offer bespoke dining experiences, giving customers the freedom to create their own customized dishes. - **Interior Design:** Opportunity for interior designers to incorporate street art and pop culture references into restaurant interiors to create visually enticing spaces. - **Furniture:** Opportunity for furniture manufacturers to create versatile seating solutions that can adapt to different restaurant layouts and customer preferences. ## Related on Trend Hunter - [Red Brick-Adorned Rustic Pizzerias](https://www.trendhunter.com/trends/capiche.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Modular Dining Spaces](https://www.trendhunter.com/trends/11-x-17.md) - [Pizza-Pertinent Digital Menus](https://www.trendhunter.com/trends/pizzapertinent-digital-menu.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md) - [Modernist Burger Interiors](https://www.trendhunter.com/trends/omg-burger-i.md) - [Glossy Ceramic-Pillared Restaurant Designs](https://www.trendhunter.com/trends/town-restaurant.md) - [Venetian-Style Eatery Designs](https://www.trendhunter.com/trends/cicchetti-piccadilly.md) - [Ready-to-Bake Artisan Pizzas](https://www.trendhunter.com/trends/pizzaexpress-specials.md)