# Pizza-Loving Dream Stores 'Pizza Brain' is a Restaurant and Museum Devoted to All Things Pizza By Marina Rotharmel | Published 2012-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-brain References: [laughingsquid](http://laughingsquid.com/pizza-brain-the-worlds-first-pizza-museum-restaurant/) & [npr.org](http://www.npr.org/blogs/thesalt/2012/07/25/157118940/pizza-museum-to-offer-a-slice-of-american-food-and-culture) 'Pizza Brain' is the only pizza museum and restaurant in the world, holding the largest collection of [pizza-related items](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock). This one-stop shop for all things pizza is located in Philadelphia's Fishtown neighborhood. Bryan, Ryan, Joe and Mike are the men behind the Pizza Brain dream team. They hope to turn their city into the "pizza culture capital of the world," according to their site. According to the boys' promo video, pizza has become a [pop culture symbol](https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection); they want to celebrate the food and culture of this symbol by showcasing all things pizza. The brand developer Bryan Dwyer started this idea up with his first art show called 'Give Pizza Chance.' Go grab a slice and check out fun [pizza-inspired trinkets](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pizza-themed Experiential Retail:** Opportunity for businesses to create immersive pizza-themed retail experiences by combining food, entertainment, and pop culture. - **Culinary Tourism:** Growing trend of tourists seeking out unique food experiences, creating opportunities for cities to develop food-centric attractions like pizza museums. - **Food as Cultural Symbol:** Recognition of food as a significant cultural symbol, paving the way for businesses to showcase and celebrate food culture through dedicated establishments and events. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food businesses to create pizza-themed concepts such as restaurants, museums, or retail stores. - **Hospitality and Tourism:** Opportunity for cities to attract tourists by developing unique food-centric attractions, like pizza museums, as part of their culinary tourism offerings. - **Retail and Entertainment:** Opportunities for retail and entertainment businesses to collaborate in creating immersive pizza-themed experiences that combine dining, shopping, and entertainment. ## Related on Trend Hunter - [Pizza-Inspired Artworks](https://www.trendhunter.com/trends/national-pepperoni-pizza-day.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Pizza-Themed Gift Catalogs](https://www.trendhunter.com/trends/2021-holiday-wish-list.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Pizza-Themed Gift Shops](https://www.trendhunter.com/trends/holiday-hut-shop.md) - [Philly Cheese Pizza Menus](https://www.trendhunter.com/trends/philly-cheese-steak-craft-series.md) - [Region-Specific Pizza Campaigns](https://www.trendhunter.com/trends/regionspecific-pizza.md) - [AI-Generated Pizzerias](https://www.trendhunter.com/trends/pepperoni-hug-spot.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md)