# Sophisticated Pizza Packaging The Domino's Pizza Rebranding Comes with a New Chic Pizza Box By Gil Cohen | Published 2013-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-box References: [lovelypackage](http://lovelypackage.com/dominos-handmade-pan-pizza/) & [cpbgroup](http://www.cpbgroup.com/) Domino's Pizza has come out with an entirely new design for their [Pan Pizza](https://www.trendhunter.com/trends/papa-johns-canada-pan-pizza) box, with a more sophisticated appearance in dark black paired with metallic silver writing. The fast food company has heard many complaints over the years about its poor-tasting, low-quality pizzas, and in order to revamp the brand, it has come up with completely different ingredients and a whole new look. Not like any other pizza packaging out there, these boxes are stylishly designed, and I would even dare to call them chic. I wouldn't mind ordering this to my front door with its vintage-styled font and classic appeal. The [new Domino's Pizza box](https://www.trendhunter.com/trends/blanco-1) is one way the company is embracing change to enhance customer satisfaction. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Chic Fast Food Packaging:** Fast food chains should invest in sophisticated packaging designs to attract more customers and enhance their brand image. - **Revamping Legacy Brands:** Legacy brands like Domino's Pizza can benefit from a complete revamp of their ingredients and packaging to stay competitive in the market. - **Stylish Food Delivery Packaging:** Stylish food packaging, like Domino's new boxes, can greatly improve the customer experience of food delivery services. ### Where This Applies - **Fast Food Industry:** Fast food chains can differentiate themselves in the market by investing in packaging designs that are both functional and stylish. - **Consumer Goods Industry:** Consumer goods companies can learn from Domino's Pizza's rebranding success by continuously evolving their product offerings and packaging designs. - **Food Delivery Industry:** Food delivery services can enhance their customer experience by investing in stylish and functional packaging that complements the food being delivered. ## Related on Trend Hunter - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [High-Quality Pizza Packaging](https://www.trendhunter.com/trends/printed-pizza-boxes.md) - [Revamped Pizza Chain Branding](https://www.trendhunter.com/trends/better-by-design.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Lockable Pizza Boxes](https://www.trendhunter.com/trends/lockable-pizza-boxes.md) - [Oversized NYC-Inspired Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-pizza.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Ready-to-Bake Artisan Pizzas](https://www.trendhunter.com/trends/pizzaexpress-specials.md)