# Self-Supporting Pizza Box Packaging Boston Pizza & John St. Launch an Ultra-Convenient Packaging By Kalin Ned | Published 2018-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-box-packaging References: [bostonpizza](https://bostonpizza.com/en/index.html) & [johnst](https://www.johnst.com/en/) [Boston Pizza](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop) and Toronto-based creative agency john st. collaborate on an ultra-innovative pizza box packaging that allows consumers to conveniently transport their guilty pleasures to their bed. The initiative is a part of a larger on-going campaign to place Boston Pizza as the forerunner for the best choice for Dad for Father's Day 2018. The limited edition pizza box packaging is dramatically displayed in a video ad. Made available to Canadians between June 6th and 11th, the genius pizza box packaging innovation is a part of a Boston Pizza-run contest that prompts consumers to tag a father figure in their video for a chance to win a '[BP](https://www.trendhunter.com/trends/high-tea-at-bp) in Bed' experience, as well as a $100 voucher for favorite menu items. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 67% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Convenient Food Packaging:** The self-supporting pizza box packaging demonstrates the potential for convenient food packaging solutions that make it easier for consumers to transport their meals. - **Interactive Brand Campaigns:** The Boston Pizza and john st. collaboration highlights the effectiveness of interactive brand campaigns that engage customers and encourage them to participate in contests and promotions. - **Limited Edition Packaging:** The use of limited edition packaging, such as the Boston Pizza pizza box, offers an opportunity for brands to create excitement and exclusivity around their products. ### Where This Applies - **Food Packaging:** The self-supporting pizza box packaging showcases the potential for innovative packaging solutions in the food industry, specifically in the pizza delivery and takeout sector. - **Advertising and Marketing:** The Boston Pizza and john st. collaboration demonstrates how creative advertising and marketing campaigns can help build brand awareness and engagement. - **Restaurant and Food Service:** The 'BP in Bed' experience promotion and the use of limited edition packaging present opportunities for restaurants to enhance the dining experience and drive customer loyalty. ## Related on Trend Hunter - [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md) - [Pop-Up Pizza Box Tables](https://www.trendhunter.com/trends/moving-box-table.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Lockable Pizza Boxes](https://www.trendhunter.com/trends/lockable-pizza-boxes.md) - [High-Quality Pizza Packaging](https://www.trendhunter.com/trends/printed-pizza-boxes.md) - [Festive Square-Shaped Pizzas](https://www.trendhunter.com/trends/squarefooter-pizzas.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md)