# Naughty Food Ads The Pizza and Love Campaign Makes You Think Twice About Ordering a Slice By Peter Vallas | Published 2011-02-25 | Updated 2011-02-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/pizza-and-love References: [blogger](http://www.blogger.com/comment.g?blogID=13993376&postID=6798176960413553108) & [monocle](http://www.monocle.com/webprogrammes/Quality-of-Life-Index/Pizza--Love-Barcelona/) Pizza & Love is a pizza shop located in Barcelona. The shop is exclusively designed, and its chefs are world trained, but its newest [advertising campaign](https://www.trendhunter.com/trends/market-street-halloween-pizza) may not reflect the good taste that its pizza has. The new Pizza & Love campaign features your favorite [pizza toppings](https://www.trendhunter.com/trends/pizza-bacon-brussel-pie) in an array of sexual positions on top of a mound of dough. The idea behind it is that the shop really [loves pizza](https://www.trendhunter.com/trends/who-likes-pizza), but many might think this is going a bit too far. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Advertising:** Exploring provocative and boundary-pushing advertising campaigns to grab attention and generate buzz. - **Creative Food Marketing:** Utilizing unconventional and bold marketing strategies to stand out in the competitive food industry. - **Visual Storytelling:** Leveraging visually striking and attention-grabbing imagery to convey brand messages and evoke emotional responses. ### Sectors Adopting This - **Food and Beverage:** Finding innovative ways to market food products and create memorable brand experiences. - **Hospitality:** Developing unique and immersive dining concepts to attract and engage customers. - **Advertising and Marketing:** Exploring unconventional and controversial approaches to advertising to generate impactful campaigns and drive brand awareness. ## Related on Trend Hunter - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Pepperoni-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-passion.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md)