# Social Media-Connected Drones Snapchat Launches a Pocket-Sized Drone Dubbed Pixy By Elena Rahman | Published 2022-05-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pixy References: [dezeen](https://www.dezeen.com/2022/05/09/snapchat-friendly-selfie-drone-pixy-design/) & [snapchat](https://www.snapchat.com/) The Pixy is [Snapchat's](https://www.trendhunter.com/trends/snap-pixy) latest hardware launch. Marking the social media company's second piece of equipment, the Pixy is a pared-back drone. The drone is [pocket-sized](https://www.trendhunter.com/trends/dji-osmo-nano) and is designed to take [hands-free selfies](https://www.trendhunter.com/trends/hoverair-x1-pro). It aims to create accessibility for all users with its light weight of 101 grams. The Pixy is controlled by a simple start button and mode dial, rather than requiring a controller. Designed with a bright yellow plastic casing, users can recall the drone by turning their palms towards the sky. The pixy is then prompted to land in their hand for a highly user-friendly experience. Dubbed the "friendly flying camera," the Pixy acts as a companion to Snapchat's social media app for a new photo-taking experience. Image Credit: Snapchat ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 96% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Social Media-connected Drones:** The rise of drones with integrated social media compatibility offers a new level of user experience and engagement. - **Pocket-sized Drones:** More emphasis is being placed on smaller-sized drones that offer more accessibility and portability for users on the go. - **User-friendly Drone Controls:** The simplification of drone controls with fewer buttons and dials makes it easier for non-technical users to operate drones. ### Who This Affects Most - **Social Media:** Social media platforms can enhance user engagement by incorporating drone technology into their platforms for innovative new experiences. - **Consumer Electronics:** Drone manufacturers can target a wider market by introducing pocket-sized, easy-to-use drones that appeal to non-technical users. - **Photography and Video Production:** There is an opportunity for photographers and videographers to experiment with social media-connected drones for capturing aerial footage and enhancing their creative workflows. ## Related on Trend Hunter - [Social Media Video Drones](https://www.trendhunter.com/trends/snap-pixy.md) - [Hovering Selfie Drone Cameras](https://www.trendhunter.com/trends/camera-x1.md) - [Lightweight Compact Drones](https://www.trendhunter.com/trends/dji-neo.md) - [Self-Stabilizing Photography Drones](https://www.trendhunter.com/trends/hoverair-x1-selfflying-camera.md) - [Foldable Camera Drone Units](https://www.trendhunter.com/trends/dji-1.md) - [Multi-Mode Camera Drones](https://www.trendhunter.com/trends/multimode-camera-drones.md) - [Pocket-Sized Pro Photography Drones](https://www.trendhunter.com/trends/dji-mini-5-pro.md) - [Swiveling Photography Drones](https://www.trendhunter.com/trends/aerial-photography-drone.md) - [Foldable Lightweight Photography Drones](https://www.trendhunter.com/trends/dji-mini-3-pro.md)