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# Colorful Student Printers
Canon's PIXMA Printers Target Families, Gen Y and Z with Smart Features

By Laura McQuarrie | Published 2019-08-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/pixma-printers
References: [prnewswire](https://www.prnewswire.com/news-releases/keep-calm-this-back-to-school-season-and-put-new-canon-pixma-printers-on-your-school-supply-shopping-list-300900789.html) & [shop.usanon](https://shop.usa.canon.com/shop/en/catalog/printers-all-in-ones)

For the back-to-school season, [Canon](https://www.trendhunter.com/trends/canon-ivy-2) is introducing a [new series of PIXMA printers](https://www.trendhunter.com/trends/digital-printers) that were specifically created with the needs of families and students in mind. Some of the printers (the PIXMA TS5320 and PIXMA TS6320) are even available in eye-catching colors like pink and green that will make bright additions to the rooms of Gen Y and Z students.

The user-friendly printer fleet is packed with features, including a [two-step wireless setup process](https://www.trendhunter.com/trends/eprint), built-in QR codes to quick access to tech support, automatic paper detection, a status bar that can easily be seen from across the room and compatibility with the Card Isle Print-at-Home Platform for effortlessly making greeting cards at home.

The complete series of new PIXMA printers from Canon includes the PIXMA TS8320, PIXMA TS6320, PIXMA TS5320 and PIXMA TS3320 printers.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 50% | Activity: 41% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Student-focused Printers:** The back-to-school market presents an opportunity for other companies to develop printers with features that appeal to the needs of families and students.
- **Colorful Printing Devices:** There is an opportunity for manufacturers to create colorful printers with bold hues and fun designs to attract Gen Y and Z students.
- **Wireless Printing:** The convenience of wireless printing continues to grow as more people work and learn remotely, creating an opportunity for companies to improve the accessibility and ease of wireless printing technology.

### Sectors Adopting This

- **Printing Industry:** The printing industry has an opportunity to develop more student-friendly, colorful and tech-savvy printers to meet the needs of families and students.
- **Technology Industry:** The technology industry can help improve the user experience of wireless printing devices and develop new features that enhance the printing experience of students and families.
- **Education Industry:** The education industry has an opportunity to partner with companies to leverage new printing technologies to improve student learning experiences through interactive printing materials, assessments and other resources.

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