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# Paint Splatter Promotions
The Canon Pixma ‘Color Sculptures' Ads Are a Riot of Neon In

By Amelia Roblin | Published 2010-10-03 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/pixma-color-sculptures
References: [adsoftheworld](http://adsoftheworld.com/media/print/canon_pixma_colour_sculptures_1) & [canon](http://www.canon.ca/inetCA/userfiles/ecosense/)

[Dentsu](https://www.trendhunter.com/trends/this-campaign-sucks) London has put together the new [Canon](https://www.trendhunter.com/trends/never-break-your-flow) Pixma ‘Color Sculptures’ ad campaign with a vibrant video and accompanying prints. With the help of a biochemist and photographer Linden Gledhill, the team has produced an animated spectacle that stimulates your sense of sight.

The Canon Pixma ‘Color Sculptures’ ads promote the [power-saving printer](https://www.trendhunter.com/trends/fujifilm-instax-mini-link-plus) that’s reputed to deliver top quality graphic jobs on paper. Having not used the printer myself, I’m sold just based on this campaign.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 52% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Advertisement Campaigns:** The use of vibrant print ads and animations in campaigns can create a visually stimulating experience for the audience.
- **Sustainable Printing Technology:** Promoting power-saving printers with top-quality graphic abilities can attract environmentally conscious consumers.
- **Bio-inspired Advertising:** The use of bio-inspired techniques in ad campaigns, such as biochemistry and photography, can create unique and memorable experiences for the audience.

### Where This Applies

- **Printing Industry:** The printing industry can increase its market share by promoting environmentally sustainable printers.
- **Graphic Design Industry:** The graphic design industry can benefit from using innovative printing technology to create visually striking designs.
- **Advertising Industry:** The advertising industry can create more memorable campaigns by incorporating bio-inspired techniques in their designs.

## Related on Trend Hunter

- [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md)
- [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md)
- [Remote Work-Oriented Printers](https://www.trendhunter.com/trends/maxify.md)
- [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md)
- [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md)
- [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md)
- [Portable Selfie Printer Systems](https://www.trendhunter.com/trends/selphy-qx20.md)
- [Color-In Photo Cameras](https://www.trendhunter.com/trends/toy-camera-concept.md)
- [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)
