# Influencer-Created Cosmetics Pixi Beauty Collaborated with a Trio of Beauty Gurus on #PixiPretties By Laura McQuarrie | Published 2018-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pixipretties References: [hellogiggles](https://hellogiggles.com/beauty/beauty-products-tools/beauty-bulletin-makeup-and-skin-care-launches-pat-mcgrath-glossier-pixi-beauty/) & [pixibeauty](https://pixibeauty.co.uk/pages/pixipretties) Three popular beauty vloggers—Dulce Candy, Chloe Morello and Weylie Hoang—recently collaborated with [Pixi Beauty](https://www.trendhunter.com/trends/ontheglow-blush) for the launch of #PixiPretties. Each influencer created their own palette, including Dulce Candy’s Café Con Dulce cream-to-powder highlighters and Dulce’s Lip Candy, as well as Chloe Morello’s Palette Chloette blush and eye colors. Weylie Hoang created her portable Dimensional Eye Creator Kit as a solution that pairs blendable eye shades with a dual-purpose kohl pencil and liquid eyeliner. In all, each unique beauty product offers a look into some of each influencer’s go-to shades and multi-use products. The products can easily be used on their own, or mixed and matched as desired to create a flawless, full face of makeup. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 28% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Influencer-created Cosmetics:** The trend of collaborating with beauty influencers to create unique cosmetic products provides a disruptive innovation opportunity for brands to tap into the influencer marketing space. - **Personalized Beauty Palettes:** The growing popularity of beauty influencers creating their own palettes allows for personalized makeup choices, opening up opportunities for brands to offer customizable beauty options. - **Multi-use Beauty Products:** The emergence of multi-use beauty products, such as cream-to-powder highlighters and dual-purpose kohl pencils, presents a disruptive innovation opportunity for brands to cater to the demand for versatile and convenient makeup solutions. ### Sectors Adopting This - **Beauty & Cosmetics:** The beauty industry can leverage the trend of influencer-created cosmetics to collaborate with popular beauty vloggers and tap into the influencer marketing trend. - **Social Media Marketing:** The rise of influencer-created cosmetics provides a disruptive innovation opportunity for brands to enhance their social media marketing strategies by partnering with influencers and creating unique product lines. - **Personal Care Retail:** The trend of personalized beauty palettes and multi-use beauty products offers disruptive innovation opportunities for personal care retail brands to provide customized and versatile makeup options to their customers. ## Related on Trend Hunter - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Celebratory Cosmetic Collections](https://www.trendhunter.com/trends/pixi-25-years-of-glow-collection.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md)