# Cartoon Cat-Themed Cosmetics The Pixi + Hello Kitty Collaboration Celebrates a Global Icon By Laura McQuarrie | Published 2022-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pixi-hello-kitty References: [prnewswire](https://www.prnewswire.com/news-releases/iconic-bow-meets-iconic-glow-introducing-the-pixi--hello-kitty-collaboration-301457600.html) & [pixibeauty](http://www.pixibeauty.com) The [Pixi + Hello Kitty](https://www.trendhunter.com/trends/pixi-25-years-of-glow-collection) Collaboration is the newest launch from [Pixi Beauty](https://www.trendhunter.com/trends/glow-reimagined) and this limited-edition collection features the familiar face of a global icon. The nine-piece collection adorns some of the best-selling products from Pixi Beauty with the cartoon cat's iconic bow and some of her favorite ingredients—like apples—have been added to the formulas. A for Apples, for example, is a pack of multi-vitamin infusion sheet masks for a dose of Vitamin A. Some of the other standouts from the Pixi + [Hello Kitty collection](https://www.trendhunter.com/trends/hello-kitty-3) include the brand's award-winning Glow Tonic, which is now packaged with a cap in the shape of the 3D cat. Inspired by Hello Kitty's aesthetic, the collab also includes color products like the multi-use Chrome Glow Palette, pigmented Eye Effects and the pH-reactive, moisturizing Lip Tone tint. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 27% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cartoon-themed Beauty Products:** Beauty brands are collaborating with popular animated characters and incorporating their iconic elements into their products, presenting a disruptive innovation opportunity to capitalize on nostalgic appeal and expand the target audience. - **Multi-functional Makeup Collections:** Makeup companies are developing collections that are versatile for a variety of uses, creating an opportunity for innovative product designs that fit multiple consumer wants and needs. - **Ingredient-oriented Cosmetic Lines:** Cosmetic lines are using ingredients to enhance their brand and appeal to health-conscious consumers, providing an opportunity to expand the market to those looking for specific, natural and environmentally-friendly items. ### Sectors Adopting This - **Beauty and Personal Care:** Beauty and personal care industries can take advantage of collaborations with cartoons or popular characters and create unique and versatile collections to increase in consumer appeal. - **Entertainment:** With the growing popularity of animation and cartoons, the entertainment industry can capitalize on popular characters through lucrative beauty partnerships that appeal to a diverse audience. - **Food and Beverage:** The food and beverage industry can provide inspiration for cosmetic companies creating ingredient-oriented products, resulting in a unique product line suitable for customers who value health products and natural ingredients. ## Related on Trend Hunter - [Cartoon-Themed Tea Collections](https://www.trendhunter.com/trends/bird-blend-x-hello-kitty.md) - [Cartoon-Based Lifestyle Bundles](https://www.trendhunter.com/trends/hello-kitty-x-kitsch.md) - [Cartoon Cat Bath Collections](https://www.trendhunter.com/trends/hello-kitty-and-friends-x-lush.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Cartoon Cat Toothpastes](https://www.trendhunter.com/trends/special-edition-toothpaste.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Rabbit-Inspired K-Beauty Collections](https://www.trendhunter.com/trends/dearcloud-x-miffy.md) - [Celebratory Cosmetic Collections](https://www.trendhunter.com/trends/pixi-25-years-of-glow-collection.md) - [Festive Oral Care Collections](https://www.trendhunter.com/trends/moon-x-hello-kitty.md)