# Campaign-Quality GenAI Models Pixelz Digital Twins are Created with Real Models and Their Agency By Laura McQuarrie | Published 2025-07-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pixelz-digital-twins References: [prnewswire](https://www.prnewswire.com/news-releases/forget-anonymous-ai-models--pixelz-sets-a-new-standard-for-ai-content-creation-with-digital-twins-created-in-partnership-with-real-models-and-their-agency-302510797.html) & [pixelz](https://www.pixelz.com/digital-twins/)  Amid growing uncertainty about the role of AI in the fashion industry, [Pixels Digital](https://www.trendhunter.com/trends/pixels) [Twins](https://www.trendhunter.com/trends/betterstudio) shift the narrative because they're created in direct partnership with real models, giving talent more control over their digital likeness. The launch of [Pixelz Digital](https://www.trendhunter.com/trends/pixelz-x-le-troch) Twins was made possible in partnership with talent agency Le Troch, ensuring each and every AI-generated model is based on a real person, developed with consent and used with clear licensing agreements. This hybrid system, developed to deliver campaign-quality imagery, is applicable for seasonal campaigns, market-specific lookbooks and beyond, providing a flexible alternative to traditional photoshoots. "We've designed this for the creative teams behind brand storytelling who need content that's fast, scalable, and still human," said Thomas Ladefoged, CEO of Pixelz. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 88% | Activity: 86% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Consent-driven AI Models:** AI models are being created in collaboration with real individuals, emphasizing consent and control over digital representations. - **Hybrid AI and Real Model Systems:** Combining AI technology with real model input offers new possibilities for generating high-quality digital imagery for fashion campaigns. - **Scalable Digital Fashion Media:** The ability to produce campaign-quality graphics swiftly and efficiently represents a game-changer for digital content creation in fashion. ### Sectors Adopting This - **Digital Fashion:** The use of AI in creating digital twins of fashion models introduces more flexible and scalable methods for content production. - **Talent Management:** Agencies can leverage AI to expand their offerings by integrating digital tools that allow models more control over their digital personas. - **Creative Marketing Solutions:** The intersection of AI innovation with traditional marketing strategies presents new routes for delivering personalized and engaging campaigns. ## Related on Trend Hunter - [AI-Powered Digital Fashion Solutions](https://www.trendhunter.com/trends/pixelz-x-le-troch.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Inclusivity-Focused AI Initiatives](https://www.trendhunter.com/trends/aigency-amsterdam.md) - [AI-Driven Product Photoshoots](https://www.trendhunter.com/trends/ai-and-digital-twins.md) - [Synthetic AI Photography](https://www.trendhunter.com/trends/generated-photos1.md) - [AI Photo Generation](https://www.trendhunter.com/trends/ai4photos.md) - [GenAI Product Photos](https://www.trendhunter.com/trends/3d-ai-digital-twin.md) - [AI-Powered Portrait Studio Platforms](https://www.trendhunter.com/trends/portraius.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md)