# Buy a Pixel, Save a Tree Pixeltree.com By Bianca | Published 2007-11-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pixeltreecom References: [pixelfortree](http://www.pixelfortree.com/faqs.html) [Pixelfortree](http://www.pixelfortree.com/faqs.html)sort of reminds of the [Million Dollar Homepage](http://www.trendhunter.com/trends/million-dollar-homepage-almost-sold-out) we featured two years ago, but this time, pixel proceeds go towards the planet. "Publicity for you, oxygen for all." For every 1€ pixel you purchase, [a tree is planted](https://www.trendhunter.com/trends/treesoil) in your name. After enough names are collected, the team at Pixelfortree (PFT) goes to an area in need of [reforestation](https://www.trendhunter.com/trends/environmental-sustainability-program) where they take photos of the new trees and send them with the according PFT number and locate the donor through the use of Google Maps. It's a great cause, and sounds easy enough to do, but keep in mind that a pixel is tiny, representative of a single tree planted; while one is good, a forest is better. In order to create a distinguishable logo, the pixel block would need to be at least 10x10 pixels, which is why the minimum purchase is 10€ (10 pixels, 10 trees) with no maximum purchase limit. Check out the Million Dollar Homepage which was selling one million pixels of advertising space for $1 each: ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Purchases:** Opportunities to invest in environmentally friendly purchases, such as PixelTree's planting-a-tree-per-pixel model. - **Cause Marketing:** Brands can use their platforms to promote social or environmental causes while promoting their products or services, similar to PixelTree's donation-based model. - **Sustainable Advertising:** Exploring alternative advertising techniques like PixelTree's pixel-based model can lead to cost savings and environmental benefits. ### Sectors Adopting This - **Marketing:** Marketing departments can tap into this model to incorporate a cause marketing campaign. - **E-commerce:** E-commerce businesses can implement eco-conscious purchasing options, such as PixelTree's planting-a-tree-per-pixel model, to attract environmentally conscious customers. - **Environmental Services:** Environmental service companies can partner with brands to offer tree-planting services that coincide with a product purchase, similar to PixelTree's model. ## Related on Trend Hunter - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Community Tree-Planting Applications](https://www.trendhunter.com/trends/furthr.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Retailer Tree Planting Games](https://www.trendhunter.com/trends/af-blakemore-son-plant-win.md) - [Massive Tree-Planting Initiatives](https://www.trendhunter.com/trends/national-forest-foundation.md) - [NFT Artwork Printers](https://www.trendhunter.com/trends/pixels.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [NFT Printing Services](https://www.trendhunter.com/trends/pixelscom.md) - [Distiller Tree Planting Initiatives](https://www.trendhunter.com/trends/redwood-empire-whiskey.md)