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# Faux Pixelated Architecture
The Bodegas Ysios Winery Has a Mario Land-Like Roof

By Bianca | Published 2009-08-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pixelated-architecture-the-bodegas-ysios-winery
References: [travelwithfrankgehry.blogspot](http://travelwithfrankgehry.blogspot.com/2009/08/bodegas-ysios-by-santiago-calatrava.html) & [domecqbodegas](http://www.domecqbodegas.com/caste/bodegas/index.php?bodega=ysios)

Bodegas Ysios winery introduces faux pixelated architecture -- a building design that looks like it could have been based on a screenshot from an [old school video game](https://www.trendhunter.com/trends/reimagine-london).

Pixelated designs are more popular than ever, so faux pixelated architecture seems like it was the next logical step. The Bodegas Ysios winery, designed bySantiago Calatrava, shows they're truly on the cutting edge of modern design. When the rooftop is seen from an exactly 90 degree angle, the [building in Laguardia, Spain](https://www.trendhunter.com/trends/villain-house) looks like it's made of digital blocks.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 65% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Faux Pixelated Architecture:** Faux pixelated architecture is becoming increasingly popular as a way to create unique and eye-catching building designs.
- **Modern Aesthetics:** The use of retro aesthetics in modern design is a trend that is being applied to architecture creating unexpected visual experiences.
- **Augmented Reality Buildings:** Faux pixelated architecture allows for playful and interactive experiences with the public, by bridging physical and digital realms.

### Who This Affects Most

- **Architecture:** The architectural industry has the opportunity to embrace the creativity and innovation brought about by faux pixelated architecture design techniques.
- **Tourism:** Using faux pixelated architecture can create unique and memorable tourist attractions, attracting more visitors and revenue.
- **Marketing:** The ability to use faux pixelated architecture as a branding tool for companies can create a new market for experiential marketing and product promotion.

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