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# Digital Urban Drainage
Pixel Pour 2.0 is Creeping from the Sewers of New York City

By Amelia Roblin | Published 2011-01-09 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/pixel-pour-2-0
References: [unplggd](http://www.unplggd.com/unplggd/final-frame/final-frame-pixel-pour-20-136256) & [work.kneeon](http://work.kneeon.tv/#332465/PIXEL-POUR)

Pixel Pour 2.0 is what people are calling this recent [urban installation](https://www.trendhunter.com/trends/craig-karl2) in an NYC alleyway. Believed to be the work of artist Kelly Goeller, this [splashing sculpture](https://www.trendhunter.com/trends/aqua-gallery) is the second such piece of its kind.

In 2008, Goeller installed the original Pixel Pour, seemingly spilling digital water from an existing city pipe. Snapped just a couple days ago, photos of Pixel Pour 2.0 have been circling around the Internet, inciting an overflow of questions into its mysterious creation.

Photo Credits: [Flickr User gnom3sayin](http://www.flickr.com/photos/57818591@N05/) | [Freshome](http://freshome.com/2011/01/05/contemporary-street-art-in-nyc-pixel-pour-2-0/) | [Makezine](http://blog.makezine.com/archive/2011/01/pixel_pour_20.html)

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 90% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### What's Driving This Trend

- **Urban Installation Art:** Disruptive innovation opportunity: Explore the potential of using urban spaces as canvases for large-scale, interactive art installations.
- **Digital Sculpture:** Disruptive innovation opportunity: Experiment with blending digital elements with physical sculptures to create visually striking and dynamic artworks.
- **Internet-driven Art Phenomena:** Disruptive innovation opportunity: Harness the power of social media and online platforms to create buzz and engage audiences with innovative art projects.

### Who This Affects Most

- **Art and Design:** Disruptive innovation opportunity: Combine traditional art forms with digital technologies to create new and captivating experiences for art enthusiasts.
- **Urban Planning and Architecture:** Disruptive innovation opportunity: Integrate artistic installations into urban landscapes to enhance the visual appeal and cultural vibrancy of cities.
- **Digital Marketing and Advertising:** Disruptive innovation opportunity: Utilize creative and visually impactful art installations to capture the attention of online audiences and promote brand awareness.

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