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# Video-Recording Eyewear
Pivothead Sunglasses Captures the Experience in Stunning HD

By Michael Hemsworth | Published 2013-05-14 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/pivothead-sunglasses
References: [uncrate](http://uncrate.com/stuff/pivothead-video-recording-sunglasses/) & [pivothead](http://pivothead.com/products)

Extreme sports or simply an excursion outdoors can sometimes be the wrong place to take expensive, bulky camera equipment, which exactly what Pivothead Sunglasses helps to eliminate the need for. The innovative eyewear features a high definition camera built right into the bridge of the shades to make recording a video or snapping a picture easier than ever.

What's great about Pivothead Sunglasses isn't just the 8 megapixel camera, 8GB of storage or the ability to sync the shades with your [iPhone](https://www.trendhunter.com/trends/icam-pro-concept) or [iPad](https://www.trendhunter.com/trends/essaykraft); it's the fact that they look super slick. Other [recording eyewear](https://www.trendhunter.com/trends/ai-sport-glasses) is clunky or unsightly, but Pivothead Sunglasses compare to big name designer pairs that are perfect for the outdoors or errands in the city.

Although a pair of Pivothead Sunglasses might run you about $300, it's doubtful that any similarly priced shades offer this level of innovative technology.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 47% | Activity: 77% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Video-recording Eyewear:** Eyewear now features built-in high definition cameras, opening up new avenues in photography and videography.
- **Adventure Filmmaking:** Lightweight wearable cameras are revolutionizing how athletes and adventurers create their media.
- **Wearable Camera Fashion:** As wearable technology expands, designers are incorporating high-tech cameras into stylish accessories.

### Industries Being Reshaped

- **Action Sports:** Pivothead Sunglasses cater to thrill-seeking athletes and hobbyists alike, as the eyewear allows them to capture their exploits in high definition.
- **Consumer Electronics:** The wearable camera market is a rapidly growing sector, as consumers increasingly seek personal technology they can take on the go.
- **Fashion:** Wearable cameras are integrating into fashion accessories, showing the industry that style and function can go hand in hand.

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