# Covert Anti-Prostitution Pads The Pivot Sanitary Pad Helps Human Trafficking Victims Get Help By Alexander Lam | Published 2013-07-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pivot-sanitary-pad References: [idsa.org](http://idsa.org/pivot-empowering-trafficked-victims) & [uwdesign2013](http://www.uwdesign2013.com/?p=2661) In an effort to help human trafficking victims, a team from the [University of Washington Division of Design](https://www.trendhunter.com/trends/act-government) developed the 'Pivot' sanitary pad. Pivot is a system for getting vital information to victims. Disguised as a normal sanitary pad, Pivot allows the user to discretely find information about what to do when they want help. Within the sanitary pad is a water-soluble note with a detachable phone number. Printed on the note is a message and instructions for getting help. The instructions can then be destroyed by throwing it in water. A hotline number is printed on a fortune cookie wish so that the victim can effectively hide it. The design team chose to place the message in sanitary pads because of their private nature and potential for easy distribution. Pivot will be distributed through locations such as health clinics and community organizations to [high-risk women](https://www.trendhunter.com/trends/pacific-links-foundation). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Anti-trafficking Technology:** Developing discreet technology to provide necessary information to victims of human trafficking. - **Covert Communication:** Designing products that allow for communication without raising suspicion. - **Privacy-first Assistance:** Creating solutions that prioritize the privacy and safety of those seeking help in dangerous situations. ### Industries Being Reshaped - **Sanitary Products:** Opportunity to design products that do more than their basic function, catering to the needs of marginalized groups. - **Community Organizations:** Partnering with organizations to distribute innovative products that can help improve the safety of vulnerable groups. - **Anti-trafficking Organizations:** Working with non-profits and other organizations to develop innovative technologies to combat human trafficking. ## Related on Trend Hunter - [Period Product-Finding Platforms](https://www.trendhunter.com/trends/womens-health-apps.md) - [Charitable Hygiene Supply Initiatives](https://www.trendhunter.com/trends/purse-project.md) - [Bamboo-Made Menstrual Products](https://www.trendhunter.com/trends/the-cheeky-panda-pads.md) - [Women Health Wrapping Papers](https://www.trendhunter.com/trends/wapping-paper.md) - [Antibacterial Extra-Long Pads](https://www.trendhunter.com/trends/sofy-antibacteria.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md) - [Period Poverty Initiatives](https://www.trendhunter.com/trends/period-promise.md) - [Period Care Hotel Kits](https://www.trendhunter.com/trends/hospitality-kits.md) - [Mom-Targeted Menstrual Pads](https://www.trendhunter.com/trends/liv-by-kotex.md)