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# Translating Beer Apps
The 'Pivo' App Helps You Order Beer No Matter Where You Are

By Alexander Lam | Published 2013-08-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/pivo-app
References: [fastcodesign](http://www.fastcodesign.com/1673220/this-app-helps-you-get-drunk-in-any-country) & [pivoapp](http://pivoapp.com/)

The 'Pivo' app lets you survive in any country by helping you [order beer](https://www.trendhunter.com/trends/heineken-friend). Pivo provides the [key phrases](https://www.trendhunter.com/trends/app-translation) to getting a beer in 59 different languages. All of this is done using a simple interface and engaging visuals. If you're lost while at a foreign bar, all you have to do is whip out your phone and choose the correct language. The app then proceeds to inform you how to politely order a beer.

If you're worried about pronunciation, Pivo has you covered. You can get a native to speak the phrase for you by rotating your phone into a landscape position. A video of a native will appear to help you order a beer.

The Pivo app is currently available for iOS devices on the iTunes store.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 72% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Multilingual Communication:** Pivo app demonstrates the demand for language translation tools to facilitate communication in different countries.
- **Mobile Language Learning:** The Pivo app reflects the growing trend of using mobile devices as language learning tools for practical purposes.
- **Cultural Adaptation:** Pivo app highlights the need for cultural adaptation tools that help individuals navigate unfamiliar social settings while respecting local customs.

### Industries Being Reshaped

- **Language Translation Apps:** The success of Pivo app suggests a market opportunity for language translation apps that focus on practical communication needs.
- **Language Learning Apps:** The Pivo app opens up opportunities for language learning apps that provide interactive and immersive language education experiences for users.
- **Travel and Hospitality:** Pivo app can be leveraged by the travel and hospitality industry as a value-added service to enhance the guest experience and overcome language barriers.

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