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# Deceptively Opulent Jewelry
The SCAR/Pittura à Porter Collection Fuses Art and Luxury

By Milla Kiss | Published 2012-03-07 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/pittura-a-porter
References: [frizzifrizzi.it](http://www.frizzifrizzi.it/2012/03/06/scar-pittura-a-porter/) & [creativityoggetti.it](http://www.creativityoggetti.it/ita/artieri-e-designer/scar.html)

They say diamonds are a girl's best friend, and now, thanks to the Pittura à Porter collection, precious stones are truly accessible for all.

The Pittura à Porter jewelry concept is striking and innovative. Translated to English, it means "painting à porter," an elegant way of bringing [luxury and art](https://www.trendhunter.com/trends/bird-on-a-pearl) to the fashion-forward-avant-garde masses. The Pittura à Porter collection consists of a series of ruby, emerald and diamond-"adorned" necklaces, bracelets and earrings that have been hand-painted on canvas. There is an additional DIY element to these almost prèt-à-porter beauties, because before wearing them, it is recommended that you cut out their shape to better fit your neckline.

The designer behind the SCAR Pittura à Porter collection is painter and ceramic artist Carmen Scarnecchia, who has been designing [jewelry and other accessories](https://www.trendhunter.com/trends/sculptural-jewelry-piece) under the SCAR brand name for some time.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 29% | Activity: 90% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Accessible Luxury:** The Pittura à Porter collection makes diamonds and precious stones more accessible to a wider audience, creating opportunities for luxury brands to explore affordable options.
- **Artistic Jewelry:** The hand-painted designs on the Pittura à Porter collection showcase the combination of art and fashion, opening up opportunities for artistic collaborations between designers and artists.
- **DIY Fashion:** The recommendation to cut out the shape of the necklaces, bracelets, and earrings signifies a shift towards DIY fashion, creating opportunities for designers to explore customizable and personalized options.

### Who This Affects Most

- **Luxury Goods:** The Pittura à Porter collection disrupts the conventional pricing of diamonds and precious stones, creating opportunities for luxury brands to explore more affordable luxury goods.
- **Art and Fashion:** The Pittura à Porter collection fuses art and fashion, opening opportunities for artists to collaborate with fashion designers and breaking traditional boundaries between these two industries.
- **Personalized Fashion:** The DIY element of the Pittura à Porter collection creates opportunities for designers to explore customizable and personalized fashion options, disrupting the traditional production process of fashion and jewelry.

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